For Founders & Their GTM Teams
Unlock the
Product-Led Playbook 🚀
Discover a simple system to scale your SaaS to 7, 8, or even 9 figures in self-serve revenue with a small team.
"There's only one way to build a $40M+ ARR, bootstrapped SaaS company without a large sales team — you must be product-led. This book shows you exactly how to do it."
Being product-led is critical to running a profitable SaaS business. It's how we went from $0 to $26M in 6 years bootstrapped. It's the guide I wish I had when I started—and now it's yours.
It's loaded with no-nonsense, actionable advice that’s impossible to argue with. We’ve been building a profitable product-led company for over a decade, and this playbook lays out everything you need to know—trust me!”
Wall of Love
Praise From
Product-Led Founders 🙌
"I don’t know any other way to do it. The product has to speak for itself—it needs to be good enough to earn its keep and inspire people to spread the word.Your product is your best employee, salesperson, and customer service."
“We took Userflow from $0-5M ARR with just 3 employees. This book is the go-to manual for building a successful product-led business.”
“I can confidently say that this book is a masterclass in product-led growth. It’s the blueprint for anyone serious about building a sustainable and impactful SaaS company.”
“The first book by Wes Bush became mandatory onboarding reading for every new Omnisend employee. The product-led growth approach helped us bootstrap to $50M ARR and continues to be at the core of our growth philosophy. The Product-Led Playbook is a must-read for every company looking to become the obvious choice in their market while maintaining high efficiency.”
"The Product-Led Playbook offers a vital lesson that we learned firsthand at Vidyard: treating product-led growth as just a product initiative rather than a company-wide strategy is a recipe for failure. Wes' insights on organizational alignment are spot on and essential for any company serious about PLG success."
Wes's no BS approach to scaling a product-led business works—it helped us double our paying customers using the same marketing efforts. The Product-Led Playbook is packed with practical tips, templates, and guidance to help your product sell itself. If you're serious about growth, every minute you’re not reading this book is a missed opportunity.”
“We will turn RB2B into a $1B company (with less than 10 employees). The ONLY way to do that is by becoming product-led. This book shows you how.”
“Buy back your time by reading this book – it'll save you from making countless rookie mistakes scaling a product-led business.”
"We've acquired 16 product-led SaaS companies ($50M+ in collective ARR), and I can say that The Product-Led Playbook is the definitive guide for creating a scalable, profitable product-led business."
“Wes has unlocked a predictable process for product-led growth that empowers any business to scale purposefully, profitably and powerfully through leveraging your product. Read this before your competition does.”
“We built a $100M business the hard way… without Product-Led Growth. I wish Wes’s book had been written a decade ago. Get your hands on this book and learn how to conquer the chaos and build a scalable SaaS business the product-led way.”
“From day one, OpenPhone's product-led approach has been a game-changer, setting us apart in a market full of clunky business phone options. As more companies realize that customers demand a simple experience, being product-led will become the standard. The ProductLed Playbook is your invitation to disrupt your market, just as we have.”
“If you're a founder of a product-led business, this book is a must-read. Our team has helped 1,500 tech founders successfully sell their businesses, and this playbook outlines the best practices and actionable steps to position your business for higher multiples.”
As a product person who's built a profitable business through a Product-Led approach for years, I can confidently say that having this resource from the start would have made the journey much smoother. Wes has crafted a comprehensive guide packed with insights and practical frameworks to take your product to the next level.
“This playbook is a non-negotiable read for every founder and their team—every single year, no excuses. It's loaded with no-nonsense, actionable advice that’s impossible to argue with. We’ve been building a profitable product-led company for over a decade, and this playbook lays out everything you need to know—trust me!”
Order Now
Step 1
Order your copy of The Product-Led Playbook today and discover how to unlock self-serve revenue and dominate your market with a tiny team.
Step 2
Claim your free bonuses.
Complete the form to receive free, limited-time bonus gifts, including:
Complete the form to receive free, limited-time bonus gifts, including:
- The ProductLed Masterclass.
- The ProductLed Worksheet.
Product-Led Growth Made Simple
The Main Benefits You’ll Enjoy
Benefit #1
The 9 essential elements of a product-led company and how to implement each one
(Chapter 3)
(Chapter 3)
Benefit #2
How to decide what to give away for free vs. what to monetize (Chapter 6)
Benefit #3
The key signs that identify your best-fit, high-value users (Chapter 5)
Benefit #4
How to help users experience value within 7 minutes using “the First Strike” principle
(Chapter 8)
(Chapter 8)
Benefit #5
Pricing strategies that convert users to high-paying customers without a sales call (Chapter 9)
Benefit #6
Simple tweaks to your homepage that can skyrocket sign-ups (Chapter 7)
Benefit #7
How to pinpoint your biggest bottleneck with a simple scorecard (Chapter 10)
Benefit #8
4 steps to design a lean team that gets insane results
(Chapter 12)
(Chapter 12)
Benefit #9
15 strategic "moats" you can build to create long-term competitive advantages (Chapter 4)
Want more than a copy?
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We want this to be the best damn investment you’ve ever made in your entire business. To do that, we’re giving you several incredible bonuses (for this cohort only)!
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🙌
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- Free Shipping.
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Intensive Deep Dive
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500 Copies
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🏆
1000+ Copies
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- Free Shipping.
$20,000+
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Why Order Today
It’s a Race to Become the Obvious Choice
Once users find a product they love, they stop searching and start recommending. The more they spread the word, the harder it becomes for you to displace competitors. There’s only room for one obvious choice in every market. Will it be you?
