Master Product-Led Growth This November.

The Product-Led Growth Certificate™ Program shows you exactly how to build a software product that sells itself in four weeks. It’s fun, intense, and pushes you out of your comfort zone. Guaranteed.
Apply Now
Enrollment for our Fall cohort closes October 24, 2021.
A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.
Wyatt Tucker
Growth Operations
mixpanel logo
Out With The Old - In With The New

Transform "How" You Sell Your Product.

The Old Way
The New Way

Website Visit
Visits Website
Sign up
Sign up for a demo request
Has a qualification meeting
with an SDR
Account Executive
Gets passed to an Account Executive
Product Demonstration
Has a demo
Product Use
Then use the product
Onboarding Customer
Get onboarded with a customer success rep
Negotiate back and forth
Gets sent a contract

Visits website
Signs up for free product
Experiences the value of the product
product-led sale
Upgrades to a paid plan without talking to anyone

How the Program Works.

Each week you cycle through four learning modes. It’s like a game... except when you win, your business makes more $$$.

Deep Dive Training. 
Not Fluffy Content

At the beginning of every week, you work through 1-2 hours of self-paced material covering actionable frameworks and proven systems for B2B SaaS companies that just work. The topics we’ll cover are:
Week 1
Week 2
Week 3
Week 4

Product-Led Strategy

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Gain clarity on why your business is going product-led
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Define the company culture that will enable a product-led transformation
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Create the ideal PLG team and organization.

Product-Led Model

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Identify if a freemium, free trial, or hybrid model will perform best for your business
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Know what symptoms to look for when you have the wrong product-led model
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Understand what model fits best with your strategy

Product-Led Onboarding

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Identify the common bottlenecks in the customer journey.
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Help new users experience the value of your product in the shortest amount of time.
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Boost your user activation rate, and eliminate "busy work" in your current onboarding process.

Product-Led Monetization

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Recognize the importance of value metrics to your product-led monetization strategy.
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Evaluate the pricing models of top product-led companies.
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Identify the best pricing metrics to anchor your revenue model to using the Pricing Metrics Decision Framework.

Wes Bush

Founder & CEO

Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. Wes is passionate about working with teams around the globe to turn their product into a powerful growth engine. Wes lives in Toronto, Canada.

Ramli John

Managing Director

Ramli John is the Managing Director at ProductLed and bestselling author of Product-Led Onboarding: How to Turn Users Into Lifelong Customers. An educator at heart, he has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.

Live (Action-Packed) Workshops. Not Put You to Sleep Lectures

Attend live online sessions via Zoom to apply the concepts you’ve learned to real-life scenarios. Each workshop is two hours. Meet your hosts below:

Connect With High-Caliber Peers. 
Not Product-Led Wannabes

Don’t go solo on your product-led journey. Throughout the week, you’ll have optional opportunities to connect with peers in the cohort who are solving similar problems. Whether you connect via breakout rooms, private meetups, or just hang around our virtual water cooler (a.k.a your cohort’s Slack group), there’s no shortage of ways to meet up. Connect with peers like:

Real-World Weekly Projects. Not Boring Ass Homework

At the end of the week, you’ll have a chance to apply what you’ve learned to your company. Expect to spend at least two hours a week on active learning. Build a plan of attack to execute on. These projects will enable you to start small, achieve results, and take bigger swings.

Unlock Your Product's Full Potential.

Our alumni consistently unlock these benefits of Product-Led Growth. You can too.
Scale faster than the competition
Dominant growth engine
Wider top of funnel
Attract 20-30% more signups*
Lower customer acquisition costs
Reduce CAC by over 300%*
Faster sales cycles
Close deals in half the time*
Predictable growth
Scale with confidence
Better user experience
Delight more users

Beome Product-Led Growth Certified.

Apply to join. Enrollment for our Fall Cohort closes October 24, 2021
Apply Now

Real World Results.

Wyatt Tucker
Growth Operations
A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.
Chris Jackson
Chief Product Officer
Thomas International
My team gained confidence and clarity on our company's product-led strategy.
Etienne Luneau
Head Business Operations
I got the tools and skills to drive product led growth within my organization.
Vladimir Kovalskiy
CEO and Co-Founder
With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.
Kristi Gibson
Product Manager
We've dramatically improved our activation rate with the ProductLed courses.
Heather Hansson
Head of Product
The ProductLed courses gave my team a fresh perspective to grow our business.


It doesn’t matter whether you have 1-3 years or 5+ years of experience in software, marketing, growth, product, customer success, or user design. This training program will give you the knowledge and skills to become a product-led growth expert to confidently implement the strategies in your company or for private clients. You’ll learn the exact same principles, methodology, and practical techniques that have powered Slack, Dropbox, Zoom, and Canva's incredible rise to success.
The Product-Led Growth Certification Program is great for software founders looking to make the switch from sales-led to product-led, as well as those working in marketing, product, growth, UX/UI design, customer experience, and CRO roles who want to gain the theory and hands-on skills they need to confidently build and grow product-led businesses.
The Product-Led Growth book covers many elements of what goes into building a product-led business. This certification program turns theory into practice. If you’re not sure if it's right for you, then we recommend starting with the book or the Product-Led Growth Fundamentals Course.
Our team pricing for teams of three or more is $1,799 per seat. This discount is automatically applied when you get accepted and purchase three or more seats for the program.
The best way to contact us is by email. Send your question (with “PLG Certification Program” in the subject line) to and we will reply to you ASAP.

Master Product-Led Growth.

Apply Now
Enrollment for our Fall cohort closes October 25, 2021

Paul Sullivan

Managing Director, Digital Bias

This course has woken me up. Now, I feel confident that I can go implement a product-led strategy in my business.