Break Through Your PLG Growth Plateau 🚀

For Ambitious SaaS Companies
ProductLed’s coaching program uses a proven approach to scale your SaaS more efficiently and profitably than ever before, designed by Wes Bush who literally wrote the book on PLG.
Before ProductLedAfter ProductLed
Proven Methodology

Proven System

Implement the System that has generated $1B+ in self-serve revenue for SaaS companies.
12 Month Program

1:1 Coaching

Accelerate scalable, efficient growth by leveraging expert guidance.
Founders Community

Team-Based Approach

Your team will master product-led growth in our training program.

Building a product-led business is hard. 😓

The Problem
low free-to-paid conversion
Your free-to-paid conversion rate remains disappointingly low.
Users struggle
Users struggle to find value without handholding.
pricing doesn’t make it easy
Your pricing confuses more than it convinces.
Iceberg
It’s probably because…

PLG is Only Half the Story

Achieving $1M+ ARR through your product-led growth strategy requires more than a free trial, a good onboarding experience, and transparent pricing. You also need to create an unshakeable foundation. Without it, PLG initiatives are often doomed from the start.

We make it easy with a winning approach that has generated over $1B in self-serve revenue. 🙌

The solution
Personalized Support From PLG Mentors and Coaches
Get paired with a ProductLed Coach
Work 1:1 with an experienced ProductLed Coach who can help you scale up your product-led business faster than ever before.
One Workbook
Everything you need to turn users into paying customers
Your product provides a ton of value. We make sure users can see that value quickly once they sign up.
We do the heavy lifting
We do the heavy lifting
We’ll work with you to design your PLG strategy from the ground up so that your value engines are firing on all cylinders.
Book with ProductLed System
Install the ProductLed System
Implement our proven system that will make it easy for you to scale up your PLG motion.
Fast Track Guarantee
Fast track guarantee
We guarantee to always keep you on the fast track for building and scaling your product-led business.
Rated 4.75
We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.
Christopher Gimmer
Christopher Gimmer
CEO
Our conversion rate from free to premium literally doubled in the month after launch.
Mate Prgin
Founder & CEO
We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.
Ian Robertson
Ian Robertson
Head of Product-Led Growth
How It Works

The 3-Phase Blueprint for Predictably Scaling Your Product-Led Business.

We know exactly how to turn your product into a growth engine (because we've done it hundreds of times).
Phase 1
Phase #1

Build an 8-Figure Foundation

You can’t build a skyscraper on a shaky foundation—even if it was good enough to get you to product-market fit.

During this phase of the program, we’ll work with you on fine-tuning the fundamentals of your product-led business so that it can withstand the strain of significant growth.

By the end of Phase 1, you’ll have an optimized foundation that’s ready to hold the weight of that next stage.

Strategy

Craft a winning strategy for your business that helps you standout from the competition.

User

Go deeper than “jobs to be done” with improved customer research processes and KPIs.

Model

Identify and fine-tune the best product-led model for your users, beyond simply “freemium or free trial.”
Phase 2
Phase #2

Craft An Effortless Customer Journey

To build a product that sells itself, you need to make it effortless for users to signup, experience value, and upgrade on their own without talking to you.

During this phase of the program, we’ll work with you on your whole customer journey—minimizing friction at every stage.

By the end of Phase 2, you'll have an optimized customer journey that makes it truly effortless for users to upgrade.

Offer

Distill the value of your product into an irresistible offer that more users get excited to sign up for.

Onboarding

Improve your onboarding by deploying a proven framework for getting users to value faster.

Pricing

Optimize for scale by aligning pricing with value metrics—so that revenue scales with user success.
Phase 3
Phase #3

Structure For Exponential Growth

Once your foundation is laid and your product sells itself, the key to reaching significant scale lies in compounding the efforts of your team.

During this phase, we’ll work with you on structuring your team and processes in a way that 10x’s their impact—transitioning you from incremental growth to an exponential growth curve.

By the end of Phase 3, you'll have the systems in place across your whole company to ensure success at scale.

Data

Identify the 5-15 metrics that are mission-critical in monitoring potential bottlenecks as you scale.

Process

Install a 7-step process for building experiments, prioritizing the high-impact ones, and launching them.

Team

Make sure you have the right team members in the right places, with an org structure that can scale.

Created By Wes Bush.

Wes Bush is the #1 leading expert on product-led growth and literally wrote the bestselling book Product-Led Growth: How to Build a Product That Sells Itself.

For the last 8 years, Wes has consulted for some of the world's leading SaaS companies like Microsoft, Keap, Vidyard and Boomi—helping them design product-led strategies and processes that drive 8 figures (and beyond!) in revenue.

After helping 100s of companies succeed with product-led growth, he’s taken what works best and created this program exclusively for founders who’ve achieved product-market fit and initial traction… and are now ready to scale.
The Result

Skyrocket Your Self-Serve Revenue, Output Per Employee, & Profit. 🚀

Effortless ARR
Effortless ARR™
Design a product that sells itself so you can grow your self-serve revenue without working harder.
Lean Scale
Lean Scale™
Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Durable Growth
Durable Growth™
Boost annual profits with a unique, unbeatable strategy that sets you apart as the industry leader.
Why not see for yourself?
Take The Next Step
Take The Next Step
Working through the academy together really helped us fine tune our PLG strategy, and resulted in several small adjustments that have more than doubled the amount of paying customers we attract from our marketing efforts. 
Will Royall
Will Royall
Founder & CEO
The Investment

Costs less than a single sales rep, yet unlocks a product that sells itself. Now that's priceless. 💸

1:1 Coaching
New
Best for high-growth product-led companies looking to scale up fast.
$36,000 USD
Billed Annually
Invite your leadership team
What's Included?
Full Breakdown of the ProductLed System
Work 1:1 with a ProductLed Coach
Weekly workshops with your leadership team
Group Coaching
Best for early-stage companies looking to build out a product-led GTM motion.
$10,000 USD
Billed Annually
Invite up to 5 team members
What's Included?
Full Breakdown of the ProductLed System
Weekly coaching calls facilitated by Wes Bush

Try Our Service Risk Free

We're confident that our service gets results, and we want you to give it a try.

But if it doesn't work for you, you shouldn't pay. That's why we offer a simple guarantee.

“PLG Theorists” need not apply

Must read: you gotta do the work.
Our Admissions Process is designed only to accept companies that are highly committed to making PLG work – and willing to roll up their sleeves to make it happen.
To complete the program, you must:
Keep up with the pace of the program by completing the weekly homework, designed to take an average of 1-5 hours per week.
Complete weekly performance pulse checks so we can monitor your progress and provide support if you’re falling off track.
Implement everything into your business.
If this isn’t the right fit, you can drop out up to 3 weeks into the program and receive 100% of your money back.
For Ambitious SaaS Companies

Start Scaling Your PLG Motion Today.

Don’t wait until you hit a PLG rock bottom moment. Let’s break through your PLG growth plateau.
Grow your self-serve revenue faster than ever before.
Only 10 coaching spots left.
Fast-track guarantee.
DON’T TAKE OUR WORD FOR IT

Follow in the Footsteps of Success Stories Like…

Enzuzo
A small but mighty team, we worked with this startup to re-launch its freemium model with a strong focus on onboarding improvements, doubling its free-to-paid conversion rate within six months.
Mate Prgin
Our conversion rate from free to premium literally doubled in the month after launch.
Mike Prgin
Founder & CEO
Enzuzo
Keap
We coached this $30+ million company to double down on its product-led strategy and model, significantly improving its free-to-paid conversion rates. More importantly, the CEO had more clarity about what the next step was for scaling the product-led business.
Clate Mask
“A big win is having a free trial-assisted experience. It’s different than how we had done a free trial years ago, which we didn’t do successfully, by the way. A bunch of customers don't want to talk to sales reps, and we didn’t have a way for them not to do that before.”
Clate Mask
CEO
Keap
boomi
With complete buy-in from leadership and an entire team on board for training, this $4B company made the transition from sales-led to product-led and built a self-serve engine from $0 to multiple 8-figures.
We accomplished so much in our transition. We’ve doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.
Ian Robertson
boomi

FAQs

Nope. You can still have a sales team at your company. However, we believe the best companies MUST design products that can sell themselves. That means your product is easy for users to signup, get to value and upgrade all on their own without any handholding. This is perfect for small companies that your sales leaders don’t want to spend time with anyways. So they can focus on the bigger companies with the larger commissions.
Unlike most SaaS companies where the goal is to make the entry point low, we want you to commit financially to becoming product-led. The transformation starts at the transaction. If we let you pay monthly, you simply wouldn’t be as committed. We want companies to go all-in. That way you’re surrounded by committed teams. By forcing everyone to pay upfront we ensure our clients pay attention.
The course combines on-demand content with live calls. If you can’t make the live calls on Thursday at 11:30 AM (EST), you can watch the recording that’s available the next day.
It takes roughly 12 months to install the full "ProductLed System" in your business. On average, we spend about four to six weeks building out each of these components:
  • Strategy - Defining a compelling vision that gets your team fired up, and mapping out a clear strategy for getting there.
  • User - Going deeper than “jobs to be done” with improved customer research processes and KPIs.
  • Model - Identifying and fine-tuning the best product-led model for your users, beyond simply “freemium or free trial”.
  • Offer - Distilling the value of your product into an irresistible offer that more users get excited to sign up for.
  • Onboarding - Improving your onboarding by deploying a proven framework for getting users to value faster.
  • Pricing - Optimizing for scale by aligning pricing with value metrics—so that revenue scales with user success.
  • Data - Identifying the 5-15 metrics that are mission-critical in monitoring potential bottlenecks as you grow.
  • Process - Installing a 7-step process for building experiments, prioritizing the high-impact ones, and launching them.
  • Team - Making sure you have the right team members in the right places, with an org structure that can scale.
By mastering each of these components, you’ll be able to scale your self-serve revenue, faster.
Every week, you will have a 10 to 20 minutes of on-demand lessons to watch. Following each lesson, you will spend 1 to 5 hours completing a workbook with your team, We will review your workbook at the live call, with personal feedback from Wes Bush and other PLG experts.
Yes, you can work with Wes directly. This is best for established companies who want to hire the #1 expert on PLG. The investment is $500k on an annual basis. For more details, contact cathren@productled.com
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