In a word: nope. Whether you’re just getting started in SaaS or you have 3+ years of experience in software, marketing, growth, product, customer success, or user design under your belt, this training program will give you the knowledge and skills to become a product-led growth expert.

You’ll learn not just WHAT to think about product-led growth, but HOW to think about it — and you’ll learn how to confidently implement these strategies in your company or for private clients. The program teaches you the exact same principles, methodology, and practical techniques that helped power meteoric growth at companies including Slack, Dropbox, Zoom, and Canva.

The Product-Led Growth Certification Program is built for software founders looking to make the switch from sales-led to product-led. It’s also designed for those working in marketing, product, growth, UX/UI design, customer experience, and CRO roles.

If you want to understand the theory and practice the hands-on skills you’ll need to confidently build and grow a product-led software business, this is the program for you. Along with exploring and understanding the actual nuts and bolts of PLG, you’ll learn how to get buy-in from others in your organization, and ease the shift into a product-led business.

Great question. The Product-Led Growth Certificate program is built for B2B SaaS founders, product owners, and growth leads who understand the importance of selling without relying on a sales team.

If you’re open to exploring new models and want to become an advocate for product-led growth at your organization, this program is right for you. If you’re unwilling to consider launching a free or freemium version of your product (one of the linchpins of PLG), then maybe stick around and read our blog for a bit before applying. :)

Here’s just a few of the challenges that past and current PLG students have arrived with (and overcome):

1. Getting data-based support for changing your SaaS growth approach (including how to pitch PLG to your sales team without causing a panic)
2. Integrating product-led growth and sales-led growth to create a hybrid model
3. Turning more free trial users into paid customers via better onboarding, in-product experiences, and follow-up
4. Struggling to identify and prioritize opportunities for growth
5. And a whole lot more

TL;DR: the book teaches you the theory. The program pushes you to take action.

The Product-Led Growth book covers many elements of what goes into building a product-led business. This certification program turns theory into practice. Still not sure if it's right for you? We recommend starting with the book or the free, 57-minute Product-Led Growth Fundamentals Course.

$1,999 per person (see team pricing below). It’s an investment in the future of your business — not just your revenue, but the way your team operates, and your ultimate growth goals.

Our team pricing for teams of three or more is $1,799 per seat. This discount is automatically applied when you get accepted and purchase three or more seats for the program.

The best way to contact us is by email. Send your question (with “PLG Certification Program” in the subject line) to courses@productled.com and we will reply to you ASAP.