You totally could hire someone full-time. But most of the companies that come to us already did that or launched a PLG motion internally and it didn’t work.
By the time they reach out, the funnel’s underperforming, conversions are flat, and growth has stalled. And that one broken funnel? It’s usually cost them way more than what we charge - lost upgrades, churn, delayed learnings.
The biggest mistake we see is companies waiting 6–12 months trying to figure it out internally. Then they circle back once they realize they didn’t have the system, the sequencing, or the support to get it right.
We’re not guessing. We’ve done this hundreds of times, across different stages and models. If you want to avoid wasting 6 months, this shortcut pays for itself fast.
