Wes Bush
ProductLed.
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ProductLed's Founder
Meet Wes
Founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself.
We are honored to have guided 324+ SaaS companies to break through their revenue plateaus using product-led growth – to collectively drive $1B+ in revenue.
And after tracking our learnings over the past 5 years, we’ve boiled down the 9 key elements that make up the foundation of the world’s most successful product-led companies.
So that any SaaS founder can implement them and scale from thousands to many millions in ARR.
Wes’ bio + headshots here
Charting the Path to ProductLed
Wes' journey into product-led growth began with a fundamental question: "Is there a better way to sell software?"
His breakthrough happened in 2016 while working at the video analytics company Vidyard, where he helped launch a free Chrome extension. This freemium approach challenged the traditional lead generation methods and, much to his surprise, attracted over 100,000 users in less than one year.
This experience was his PLG “Aha!” moment – there is a more effective way to sell software. Rather than investing hundreds of dollars to acquire leads, you can provide an outstanding free product and users naturally become marketers by championing it to others.
Having worked with some of the fastest-growing companies, Wes now imparts his knowledge to SaaS founders and teams worldwide.
Here's a look at his journey to this point.
Lessons from Wes
Check Out What He's Up To
