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Wes Bush

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productled’s founder
Meet Wes
Wes Bush is an entrepreneur and the author of Product-Led Growth and The Product-Led Playbook. He founded ProductLed to help founders build the best product in their market, become the obvious choice in it, and win with generosity.
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Product-led companies can give away 95% of what their product does and still build valuable, profitable businesses, which is why he calls them the ultimate modern-day charities. If that sounds like high-minded idealism, try competing with one.
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He studies the fastest-growing companies while working one on one with a few of them, then boils the repeatable patterns down into books any founder can use.

Those books make up the ProductLed Library, his life’s work, which maps the Market Ascent: the five levels a company climbs from commodity to crusader, where it gives away what it first set out to sell.

Wes also wrote the Product-Led Manifesto, the 8 principles he believes every company must get right.

His personal site is wesbush.com.
Wes’ bio + headshots here
Lessons from Wes

Charting the Path to ProductLed

Wes' journey into product-led growth began with a fundamental question: "Is there a better way to sell software?"
His breakthrough happened in 2016 while working at the video analytics company Vidyard, where he helped launch a free Chrome extension. This freemium approach challenged the traditional lead generation methods and, much to his surprise, attracted over 100,000 users in less than one year.
This experience was his PLG “Aha!” moment: there is a more effective way to sell software. Rather than investing hundreds of dollars to acquire leads, you can provide an outstanding free product and users naturally become marketers by championing it to others.
He has spent every year since helping software companies grow through their product.
Here's a look at his journey to this point.
Wes Bush Photo
University of Waterloo
Waterloo
Wes studied at the
University of Waterloo.
Hypergrowth Startups
After university, he started his journey in demand generation, initially at VC-backed hypergrowth startups, where he thrived in generating a high volume of leads for Sales teams.
Hypergrowth Startups
PLG Aha! Moment
PLG Aha! Moment
In 2016, Wes helped launch a free Chrome extension at Vidyard that passed 100,000 users in under a year.
PLG Strategy Consultant
Over the next three years, Wes advised hypergrowth and Fortune 500 software firms on using free products to grow faster.
PLG Strategy Consultant
ProductLed Growth Book
1st Book Release
In 2019, Wes published his first book, Product-Led Growth: How to Build a Product That Sells Itself.
ProductLed Is Born
In 2020, his consultancy, the Product-Led Institute, became ProductLed.
ProductLed
ProductLed Podcast
Podcast Launch
In 2019, Wes started hosting the ProductLed Podcast to connect with experts in the product-led sphere.
ProductLed Summit
Wes and the ProductLed team started the ProductLed Summit as a free online event. The July 2020 edition alone had more than 150 speakers.
ProductLed Summit
ProductLed Academy
ProductLed Academy
In 2023, Wes designed a live coaching program exclusively for SaaS founders and teams who want to scale their product-led revenue from >$100,000 in ARR to 8 figures and beyond.
2nd Book Release
In 2024, Wes published The Product-Led Playbook to answer one question: what separates the okay product-led companies from the great ones?
ProductLed Playbook
Lessons from Wes

Check Out What He's Up To

MBA
Blog
Youtube
Podcast
Connect With Wes

Follow Wes For The Latest Product-led Trends, Interviews, Free Courses, And More.