Real Results
Don’t take our word for it.
When you work with us, you’ll see an impact on your bottom line. See how founders are growing their self-serve revenue with the ProductLed GTM System.
Trusted by 323+ product-led companies
A small but mighty team, we worked with this startup to re-launch its freemium model with a strong focus on onboarding improvements, doubling its free-to-paid conversion rate within six months.
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Our conversion rate from free to premium literally doubled in the month after launch.
Mike Prgin
Founder & CEO
We coached this $30+ million company to double down on its product-led strategy and model, significantly improving its free-to-paid conversion rates. More importantly, the CEO had more clarity about what the next step was for scaling the product-led business.
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“A big win is having a free trial-assisted experience. It’s different than how we had done a free trial years ago, which we didn’t do successfully, by the way. A bunch of customers don't want to talk to sales reps, and we didn’t have a way for them not to do that before.”
Clate Mask
CEO
With complete buy-in from leadership and an entire team on board for training, this $4B company made the transition from sales-led to product-led and built a self-serve engine from $0 to multiple 8-figures.
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We accomplished so much in our transition. We’ve doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.
Ian Robertson
Head of Product-Led Growth
Join 954+ professionals who have scaled their self-serve revenue with ProductLed Academy
What founders are saying
We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.
Christopher Gimmer
CEO
Our conversion rate from free to premium literally doubled in the month after launch.
Mate Prgin
Founder & CEO
We’ve achieved an increase of 1% in additional MoM growth. And we just scrapped the most low-hanging fruit. This course was very practical, no bull.
Vladimir Kovalskiy
Founder & CEO
What your team will say
We were able to reduce seven steps in our onboarding, which increased our activation rate.
Kristi Gibson
Product Marketing Manager
“We reduced the steps that users needed to take in our onboarding by 30%. I wouldn’t have imagined that was possible before.”
Simon Ruckgaber
Product Team
“We had a couple of record-breaking weeks with a 40% increase over the previous averages!”
Gergana Berman
Senior Product Manager
This program has helped me convince my company that a PLG model is the way to go. Our CEO, board, and team are aligned towards this transition. This is a huge step in the right direction. Thank you!
Allison Wilbur
Director of Customer Success
If I were to quantify the impact of the investment of this, it's really around adding confidence and clarity in our strategy.
Chris Jackson
Chief Product Officer
We’ve achieved an increase of 1% in additional MoM growth. And we just scrapped the most low-hanging fruit. This course was very practical, no bull.
Vladimir Kovalskiy
Founder & CEO
This course was incredible! We are still building our way to product-led and having this group and this experience is going to be of immense help as we lead with change inside our org.
Claudia Zuniga
Customer Experience Manager,
This has been the most valuable certification program. As head of product at a six-person startup, this course has been critical for me to take a step back and evaluate where we are as a product.
Phil Tarnowski
Director of Product Management
This program has armed me with the frameworks, tactics and understanding of how the many parts of the business all contribute to becoming successful at implementing a PLG strategy.
Joe Razza
VP of Product
Ready to join ProductLed Academy?
If you’re a B2B SaaS Founder on your way to $1M+ ARR, then we invite you to apply for ProductLed Academy. We’ll work with you to master the nine components of a successful product-led business.