The Practical Way To Build a Product-Led Business

Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months.
Not sure where to start? Take our Assessment to learn where you should focus first.
Take the Assessment

Scale Faster With The 9 Components Of The ProductLed System

Read an Overview

Vision: What is your company really good at?

Crafting a winning strategy is the first step in creating synergy between everyone in the business, so the entire company knows what is and isn’t important to do. This creates an unstoppable focus that intentionally directs everyone’s energy.
Learn how to craft your winning strategy

User: Who do you serve best?

Understanding your users is critical to growing a product-led business. But in practice, most businesses have a weak understanding of who their users are. If you don’t know who your ideal user is, you will struggle with getting them to sign up, get value, and upgrade.
Learn how to identify your ideal user

Model: How do you create a ton of value for your users to win?

Should you launch a free trial or a freemium model? This might shock you, but it actually doesn’t matter! What does matter is what goes into the model itself. The best product-led models solve a meaningful problem for your users.
Learn how to design a product-led model that converts

Offer: Have you crafted an irresistible free offer for your ideal users?

Imagine having an offer so good people would feel stupid to say no. An irresistible offer involves both great positioning and messaging. By nailing these, users will actually be motivated to use your product, which will get them to value as quickly as possible.
Learn how to craft your irresistible offer

Experience: Have you created an effortless path to value for your users?

User onboarding is an essential ingredient of any SaaS company. Your onboarding must get users to experience value as quickly as possible, and doing so requires mapping out every step in your product-led journey to uncover where your bottlenecks live. This is where the Bowling Alley Framework comes in.
Learn how to get users to value as fast as possible

Pricing: Is it easy for users to upgrade without talking to anyone?

Easy and transparent pricing sets the terms for the relationship moving forward. A good pricing page has the ability to align your business goals with the users. To do this, you must choose a value metric that scales as your business grows, and create packages that make it a no-brainer for users to upgrade.
Learn how to build a pricing page

Data: Do you know where users are getting stuck in your product?

Without data, you’re flying blind in your business. You can have a hunch around what’s going on, but nothing will confirm it faster than verified data. You must understand what should and shouldn’t be measured to make decisions that actually have an impact.
Learn how to build a data-led organization

Process: Do you have a growth process to launch experiments?

Most startups can compete against large enterprises because of speed. It’s the one big advantage of being small. Yet, speed can be a double-edged sword if you don’t know how to apply it. You need a built-in process to differentiate between the right and wrong stuff to work on.
Learn how to 10x your company’s efficiency with one workflow

Team: Is your team full of A players capable of taking you to the next level?

As a company grows, some people who were essential in the early days are no longer best suited to their roles. You need to identify the right team to help you realize your vision. This starts by recognizing where the biggest opportunities are in your growth engine and putting the right team members in place.
Learn how to design a high-performance SaaS team