Praise From Product-Led Founders
“Wes's no BS approach to scaling a product-led business works—it helped us double our paying customers using the same marketing efforts. The Product-Led Playbook is packed with practical tips, templates, and guidance to help your product sell itself. If you're serious about growth, every minute you’re not reading this book is a missed opportunity.”
– Will Royall, Founder & CEO of PromoTix
“Buy back your time by reading this book - it'll save you from making countless rookie mistakes scaling a product-led business.”
– Dan Martell, Wall Street Journal bestselling author, Buy Back Your Time
“The PLG Playbook is PROFOUND. They say that for PLG to be a success, the product must speak and sell itself. However, this book teaches that, focusing solely on the product without an organization-wide strategy leads to failure. I wish I had this guide during my previously acquired startup’s attempt to implement PLG within a successful SLG driven organization. Wes has build an easy-button for wannabe PLG companies”
- Gururaj Pandurangi, CEO of ThriveStack
“We took Userflow from 0-5M ARR with just 3 employees. This book is the go-to manual for building a successful product-led business like ours.”
– Esben Friis-Jensen - Co-Founder of Userflow
"The Product-Led Playbook offers a vital lesson that we learned firsthand at Vidyard: treating product-led growth as just a product initiative rather than a company-wide strategy is a recipe for failure. Wes' insights on organizational alignment are spot on and essential for any company serious about PLG success."
— Michael Litt, CEO of Vidyard
"I don’t know any other way to do it. The product has to speak for itself—it needs to be good enough to earn its keep and inspire people to spread the word. While some companies can out-market others despite mediocre products, that approach seems hard and unsatisfying to me. I’d rather build incredible products that we’re proud of. Your product is your best employee, salesperson, and customer service. It’s ultimately what people judge you by, and I wouldn't find it interesting to do it any other way."
– Jason Fried - Co-founder & CEO of 37signals
"There's only one way to build a $40M+ ARR, bootstrapped SaaS company without a large sales team --- you must be product-led. This book shows you exactly how to do it."
– Nathan Barry, Founder and CEO at ConvertKit
Being product-led is critical to running a profitable SaaS business. It's how we went from $0 to $26M in 6 years bootstrapped. It's the guide I wish I had when I started—and now it's yours.
– Guillaume Moubeche - Founder & CEO of Lempire
“I can confidently say that this book is a masterclass in product-led growth. It’s the blueprint for anyone serious about building a sustainable and impactful SaaS company.”
– Liam Martin, Co-founder of Time Doctor and Running Remote, WSJ Bestselling Author
“Wes has unlocked a predictable process for product-led growth that empowers any business to scale purposefully, profitably and powerfully through leveraging your product. Read this before your competition does.”
–Jonathan "JCRON" Cronstedt, former President of Kajabi
“We built a $100M business the hard way… without Product-Led Growth. I wish Wes’s book had been written a decade ago. Get your hands on this book and learn how to conquer the chaos and build a scalable SaaS business the product-led way.”
- Clate Mask, Co-Founder and CEO of Keap and author of Conquer the Chaos
“This playbook is a non-negotiable read for every founder and their team—every single year, no excuses. It's loaded with no-nonsense, actionable advice that’s impossible to argue with. We’ve been building a profitable product-led company for over a decade, and this playbook lays out everything you need to know—trust me!”
– Bridget Harris, Co-Founder & CEO, YouCanBookMe
“We will turn RB2B into a $1B company (with less than 10 employees) - the ONLY way to do that is by becoming product-led. This book shows you how.”
– Adam Robinson, Founder & CEO, Retention and RB2B
If you're a founder of a product-led business, this book is a must-read. Our team has helped 1,500 tech founders successfully sell their businesses, and this playbook outlines the best practices and actionable steps to position your business for higher multiples.
– Thomas Smale, CEO of FE International
"We've acquired 16 product-led SaaS companies ($50M+ in collective ARR) and I can say that the Product-Led Playbook is the definitive guide for creating a scalable, profitable product-led business."
– Dirk Sahlmer, Head of Origination at SaaS.Group
As a product person who's built a profitable business through a Product-Led approach for years, I can confidently say that having this resource from the start would have made the journey much smoother. Wes has crafted a comprehensive guide packed with insights and practical frameworks to take your product to the next level.
– Mert Alican Bektaş, Founding Team Member and Head of Product at UserGuiding
I built this playbook to help our clients master product-led growth. After witnessing its transformative impact, I knew it had to be shared with a wider audience. Product-led companies—where the product itself drives acquisition, retention, and expansion—are a force for good, democratizing access by making things cheaper, faster, and more accessible. But let's be real—building a product-led business isn’t easy. This book is for those with the guts to take on the challenge. It’s your playbook for building and scaling a product-led business that truly makes a difference.