Build a SaaS product that sells itself in 2025.
For SaaS founders & their GTM teams
This is the only coaching program that will help you unlock self-serve revenue and dominate your market with a lean team.
Join 408+ Ambitious SaaS Companies.
Application Deadline
Dec 11 , 2024
Enrollment Deadline
Dec 18, 2024
Program Kickoff
Jan 9, 2025
Are You Building a Product-Led Business On Hard Mode?
Not Following a Map
Instead, you’re guessing the best way to build a product-led business, relying on luck rather than a structured approach.
Trying to Do Everything
You take on onboarding, crafting the perfect offer, and nailing pricing—pushing yourself to be the expert in everything, but the weight of it all is overwhelming.
Going It Alone
Going solo in PLG is grueling for founders—every decision feels heavier, every setback more isolating, and progress harder to sustain.
sound familar?
There's a better way
Accelerate your product-led growth with the
ultimate roadmap, expert team, and inspiring community.
How does ProductLed Academy work?
Follow a Proven Roadmap
Stop guessing—use an easy, step-by-step roadmap.
Ramli John
Author of Product-Led Onboarding
Rodrigo Rodriguez
ProductLed Implementer
Wes Bush
CEO at ProductLed
Pedro Cortes
Offer Specialist
Greg Leach
Pricing Expert
Tap Into Our PLG Team
No more guessing—get expert answers to tackle your toughest challenges.
Weekly PLG Coaching & Support
Join weekly calls for personalized feedback on acquisition, engagement, and monetization, plus ongoing Q&A with peers and our team for continuous support. Not to mention you’ll get to work with Wes Bush, who has guided 408+ SaaS companies to break through their revenue plateaus using product-led growth—collectively driving $1B+ in revenue.
Join a Community of Peers
Stop going it alone—connect with peers who inspire you.
Connect with PLG Founders at Your Level
Join a private community forum and WhatsApp group to connect with founders at similar stages; share wins, tackle challenges, and keep each other motivated. Use the directory to find nearby members for in-person meetups, referrals, and advice.
The 90-Day Transformation
Stop struggling with PLG alone. ProductLed Academy gives you the tools, community, and system you need to build a product that sells itself.
Before PLA 😞
🤯 Scattered PLG tactics →
🔮 Guessing what works →
🏃♂️ Flying solo →
After PLA 😍
🧩 Systematic approach
🔥 Rolling out proven playbooks
🤲 Build alongside epic founders
Reminder...
Amateurs do it alone.
Pros get help, surrounding themselves with ambitious, like-minded entrepreneurs.
The only question is…
Will you go pro?
These members went pro—and here’s what they’re saying about the program:
Wall of Love
We maybe could have launched parts of a free motion without ProductLed's help, but not in a structured, step-by-step way. Having someone steer us through the entire process was just amazing.
Christoph Lückl
CEO at TimeTac
Working through the academy together really helped us fine tune our PLG strategy, and resulted in several small adjustments that have more than doubled the amount of paying customers
Will Royall
Founder & CEO of PromoTix
ProductLed Academy has been great at helping us focus on some of the missing pieces of our product-led success puzzle! I feel like turning a massive ship towards a better direction Wes' support.
Sam Samarasinghe
Founder at Delenta
ProductLed Academy has provided the framework so that we can focus on making PLG a success. We are not wasting time on things that may or may not provide value. It has opened our eyes to where we need to hire and strengthen our team, as well as what we need to focus on first. We would probably have continued forward with a product that was not going to fly as a PLG offering and been unsuccessful.”
Anya Anderson
CEO of Redseed
“A big win is having a free trial-assisted experience. It’s different than how we had done a free trial years ago, which we didn’t do successfully, by the way. A bunch of customers don't want to talk to sales reps, and we didn’t have a way for them not to do that before.”
Clate Mask
CEO at Keap
We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.
Christopher Gimmer
CEO at Snappa
We were able to reduce seven steps in our onboarding, which increased our activation rate.
Kristi Gibson
Product Marketing Manager at 7shifts
We’ve achieved an increase of 1% in additional MoM growth. And we just scrapped the most low-hanging fruit. This course was very practical, no bull.
Vladimir Kovalskiy
Founder & CEO at Medesk
“We reduced the steps that users needed to take in our onboarding by 30%. I wouldn’t have imagined that was possible before.”
Simon Ruckgaber
Product Team at Casavi
"We accomplished so much in our transition. We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion."
Ian Robertson
Head of Product-Led Growth at Boomi
This program has helped me convince my company that a PLG model is the way to go. Our CEO, board, and team are aligned towards this transition. This is a huge step in the right direction. Thank you!
Allison Wilbur
Director of Customer Success at LiquidPlanner
As a product person who's built a profitable business through a Product-Led approach for years, I can confidently say that having this resource from the start would have made the journey much smoother. Wes has crafted a comprehensive guide packed with insights and practical frameworks to take your product to the next level.
Akash Mahajan
Founder at Kloudle
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
Gergana Berman
Senior Product Manager at LucidLink
This course was incredible! We are still building our way to product-led and having this group and this experience is going to be of immense help as we lead with change inside our org.
Claudia Zuniga
Customer Experience Manager at JungleScout
This is an awesome program, especially for SaaS. Over the years, we failed to convert free trials to paying customers. Now, we know why and it is a must-learn program for SaaS founders.
Bryant Gan
CEO and Founder of Niagawan
Try Our Service Risk Free
If you don’t feel like this is working for you and producing amazing results, then email us within the first 30 days and we’ll promptly refund your payment in full (no hard feelings)!
This is one of those rare, can’t-lose opportunities
The worst case? You get access to one of the world’s top PLG coaching programs free for 30 days and get every cent back if it’s not for you.
Now imagine—it’s the end of 2025, and your product converts random website visitors into happy, paying customers without you lifting a finger.
At ProductLed Academy, this isn’t a pipe dream.
It’s a reality we celebrate often.
And it’s not a matter of if it will happen. It’s when.
But, of course, it requires action and a proven system to get you there.
ProductLed Academy is that program.
Why I Built ProductLed Academy (and my commitment to you)
Hey, Wes here. ProductLed Academy is where I focus most of my time outside of serving our 1:1 clients. I created this program to fill a crucial gap for SaaS founders building product-led businesses.
Since most of our revenue at ProductLed comes from partnering with successful PLG companies through our ProductLed Implementer program, we’re deeply committed to helping you reach $1M ARR. Once you’re there, we’ll help you scale to $10M and beyond.
If you’re ready to build a wildly successful product-led business, ProductLed Academy is your launchpad.
- Wes
What to Expect?
Skyrocket Your Self-Serve Revenue, Output Per Employee, & Profit. 🚀
Effortless ARR™
Design a product that sells itself so you can grow your self-serve revenue without working harder.
Lean Scale™
Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Durable Growth™
Boost annual profits with a unique, unbeatable strategy that sets you apart as the industry leader.
Why not see for yourself?
Apply To Join Us
Is This You?
SaaS Founder or CEO
Have product traction
Want to reach $1M to $10M in ARR, faster
Ready to scale self-serve revenue
Know PLG is the right path, but need a playbook
Some might say you’re obsessed with your product
You know you need help scaling your GTM and are coachable
Willing to roll up your sleeves and do the work (1- to 5 hours per week)
If this describes you, you’re a perfect fit.
To ensure you’re surrounded by dedicated peers at a similar stage, we ask for a small investment.
This commitment shows us you’re serious about building a product-led powerhouse.
The Investment
Costs less than a single sales rep, yet unlocks a product that sells itself. 💸
Annual 👑
$666
/mo
$8,000 billed annually
Ultrasaver Plan (Save $10,000)
What's Included?
Full Access to the ProductLed System
Weekly Coaching Calls with Our PLG Team
Access to an Elite Community of PLG Leaders
Semi-Annual
$1,000
/mo
$6,000 billed semi-annually (6 months)
Smart Saver Plan (Save $6,000)
What's Included?
Full Access to the ProductLed System
Weekly Coaching Calls with Our PLG Team
Access to an Elite Community of PLG Leaders
Monthly
$1,500
/mo
No Commitment
Flexi Plan (Cancel Anytime)
What's Included?
Full Access to the ProductLed System
Weekly Coaching Calls with Our PLG Team
Access to an Elite Community of PLG Leaders
Limited-Time Bonuses
We want this to be the best damn investment you’ve ever made in your entire business.
To do that, we’re giving you several incredible bonuses (for this cohort only)!
Bonus #1
$1,200 in free product design
Perfect for redesigning your onboarding flow or homepage.
Bonus #2
40% Off UserGuiding.com plans
Effortlessly guide users to value.
Bonus #3
1:1 strategy intensive with a ProductLed Implementer
Refine your strategy with a dedicated ProductLed Implementer.
Bonus #4
Team access for free
Your GTM team can join ProductLed Academy at no extra cost (normally $1,000/year per person).
Bonus #5
Promote your PLG roles
Reach our 42k+ community audience (Value: $5,000).
Why Join Now?
Let me be blunt.
Every market is racing toward commoditization. AI is fueling competition, prices are dropping, and profits are shrinking.
Only one product becomes the go-to. For every Zoom or Canva, hundreds of copycats never make the cut.
There’s only room for one obvious choice in every market. To be that choice, you need more than a great product. You need a proven, efficient go-to-market strategy—fast.
That’s exactly what ProductLed Academy delivers.
Our clients don’t just survive; they dominate, building profitable, industry-leading companies. But they took action before they had all the answers. They invested in ProductLed Academy because they knew staying stagnant wasn’t an option.
With ProductLed Academy, you’ll join a community that accelerates your journey, provides expert support, and surrounds you with founders facing the same challenges. The bonuses alone cover the cost, but the real value? Fast-tracking your path to becoming the obvious choice.
Join now.
This is your moment to secure a spot at the top.
Apply To Join Us
Takes less than 7 minutes
FAQs
No. We support designing products that sell themselves while letting your sales team focus on high-value customers.
Yes! We encourage involving key GTM team members.
One year, with the flexibility to progress at your own pace.
It depends on the pace you bring to the program. Some clients take 3 to 6 months, while others take 12 or more months.
Yes, but we’ll still charge you a portion of the fee so that you’re financially committed to the program, and there is a much more intensive vetting process. Just mention you’d like to discuss the equity side of things in the application.
Still have questions?
Book a quick 15-minute chat with a ProductLed Implementer to get a “behind the scenes” look at everything you get when you join us inside ProductLed Academy.
"You shouldn't have to become a PLG expert to build a successful product-led business. That's why we built this program—to give you the playbook, support, and community to make it happen."
Wes Bush
Founder of Product-Led Academy