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Discover a simple system to scale your SaaS to 7, 8, or even 9 figures in self-serve revenue with a small team.
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Nathan Barry
Founder and CEO at ConvertKit
"There's only one way to build a $40M+ ARR, bootstrapped SaaS company without a large sales team — you must be product-led. This book shows you exactly how to do it."
Guillaume Moubeche
Founder & CEO of Lempire
Being product-led is critical to running a profitable SaaS business. It's how we went from $0 to $26M in 6 years bootstrapped. It's the guide I wish I had when I started—and now it's yours.
Bridget Harris
Co-Founder & CEO, YouCanBookMe
It's loaded with no-nonsense, actionable advice that’s impossible to argue with. We’ve been building a profitable product-led company for over a decade, and this playbook lays out everything you need to know—trust me!”
Featuring Success Stories From
But How?
You Need a Roadmap That’s Proven to Work & Actionable
We’ve helped 400+ SaaS companies generate $1B in self-serve revenue with the ProductLed System. If you’re not seeing results with PLG, it’s likely because you haven’t nailed these 3 steps.
Pre-Order Now
Stage #1
Build an Unshakeable Foundation
The goal is to transform your business from “scattered” to “streamlined.” You achieve that by rolling out these three components.
- Crafting a Winning Strategy
- Identifying Your Ideal User
- Designing an Intentional Model
"Implementing the ProductLed System has been a game-changer for Groove."
Alex Turnbull
CEO and Founder of GrooveHQ
Stage #2
Unlock Self-Serve Customers
The goal is to shift from “high-touch” to “zero-touch” customers. This gives your business enormous leverage to scale—you don’t have to hand-hold each customer. The following three steps unlock self-serve customers.
- Building an Irresistible Offer
- Designing Frictionless Onboarding
- Unlocking Powerful Pricing
“Wes' no BS approach to scaling a product-led business works—it helped us double our paying customers using the same marketing efforts.”
Will Royall
Founder and CEO at PromoTix
Stage #3
Ignite Exponential Expansion
The goal is to transform your business from “linear” to “leveraged” growth. You achieve that by rolling out these three components.
- Access Actionable Data
- Adopt a Growth Process
- Build an Elite Team
“We took Userflow from $0 to $5M ARR with just three employees. This book is the go-to manual for building a successful product-led business like ours.”
Esben Friis-Jensen
Co-Founder of Userflow
Wall of Love
Praise From
Product-Led Founders 🙌
“The first book by Wes Bush became mandatory onboarding reading for every new Omnisend employee. The product-led growth approach helped us bootstrap to $50M ARR and continues to be at the core of our growth philosophy. The Product-Led Playbook is a must-read for every company looking to become the obvious choice in their market while maintaining high efficiency.”
Rytis Lauris
Co-founder & CEO at Omnisend
“We took Userflow from $0-5M ARR with just 3 employees. This book is the go-to manual for building a successful product-led business.”
Esben Friis-Jensen
Co-Founder of Userflow
"The Product-Led Playbook offers a vital lesson that we learned firsthand at Vidyard: treating product-led growth as just a product initiative rather than a company-wide strategy is a recipe for failure. Wes' insights on organizational alignment are spot on and essential for any company serious about PLG success."
Michael Litt
CEO of Vidyard
"I don’t know any other way to do it. The product has to speak for itself—it needs to be good enough to earn its keep and inspire people to spread the word.Your product is your best employee, salesperson, and customer service."
Jason Fried
Co-founder & CEO of 37signals
Wes's no BS approach to scaling a product-led business works—it helped us double our paying customers using the same marketing efforts. The Product-Led Playbook is packed with practical tips, templates, and guidance to help your product sell itself. If you're serious about growth, every minute you’re not reading this book is a missed opportunity.”
Will Royall
Founder & CEO of PromoTix
“From day one, OpenPhone's product-led approach has been a game-changer, setting us apart in a market full of clunky business phone options. As more companies realize that customers demand a simple experience, being product-led will become the standard. The ProductLed Playbook is your invitation to disrupt your market, just as we have.”
Daryna Kulya
Co-founder at OpenPhone
“I can confidently say that this book is a masterclass in product-led growth. It’s the blueprint for anyone serious about building a sustainable and impactful SaaS company.”
Liam Martin
Co-founder of Time Doctor and Running Remote, WSJ Bestselling Author
“Wes has unlocked a predictable process for product-led growth that empowers any business to scale purposefully, profitably and powerfully through leveraging your product. Read this before your competition does.”
Jonathan "JCRON" Cronstedt
former President of Kajabi
“We built a $100M business the hard way… without Product-Led Growth. I wish Wes’s book had been written a decade ago. Get your hands on this book and learn how to conquer the chaos and build a scalable SaaS business the product-led way.”
Clate Mask
Co-Founder and CEO of Keap and author of Conquer the Chaos
“This playbook is a non-negotiable read for every founder and their team—every single year, no excuses. It's loaded with no-nonsense, actionable advice that’s impossible to argue with. We’ve been building a profitable product-led company for over a decade, and this playbook lays out everything you need to know—trust me!”
Bridget Harris
Co-Founder & CEO, YouCanBookMe
“We will turn RB2B into a $1B company (with less than 10 employees). The ONLY way to do that is by becoming product-led. This book shows you how.”
Adam Robinson
Founder & CEO, Retention and RB2B
As a product person who's built a profitable business through a Product-Led approach for years, I can confidently say that having this resource from the start would have made the journey much smoother. Wes has crafted a comprehensive guide packed with insights and practical frameworks to take your product to the next level.
Mert Alican Bektaş
Founding Team Member and Head of Product at UserGuiding
“If you're a founder of a product-led business, this book is a must-read. Our team has helped 1,500 tech founders successfully sell their businesses, and this playbook outlines the best practices and actionable steps to position your business for higher multiples.”
Thomas Smale
CEO of FE International
"We've acquired 16 product-led SaaS companies ($50M+ in collective ARR), and I can say that The Product-Led Playbook is the definitive guide for creating a scalable, profitable product-led business."
Dirk Sahlmer
Head of Origination at SaaS.Group
“Buy back your time by reading this book – it'll save you from making countless rookie mistakes scaling a product-led business.”
Dan Martell
Wall Street Journal bestselling author, Buy Back Your Time
Order Now
Step 1
Order your copy of The Product-Led Playbook today and discover how to unlock self-serve revenue and dominate your market with a tiny team.
Step 2
Claim your free bonuses.
Complete the form to receive free, limited-time bonus gifts, including:
- The ProductLed Masterclass.
- The ProductLed Worksheet.
- Free invite to the Product-Led Founder’s Summit in December!
Product-Led Growth Made Simple
The Main Benefits You’ll Enjoy
The 9 essential elements of a product-led company and how to implement each one (Ch. 3)
How to decide what to give away for free vs. what to monetize (Ch. 6)
The key signs that identify your best-fit, high-value users (Ch. 5)
How to help users experience value within 7 minutes using “the First Strike” principle (Ch. 8)
Pricing strategies that convert users to high-paying customers without a sales call (Ch. 9)
Simple tweaks to your homepage that can skyrocket sign-ups (Ch. 7)
How to pinpoint your biggest bottleneck with a simple scorecard (Ch. 10)
4 steps to design a lean team that gets insane results (Ch. 12)
15 strategic "moats" you can build to create long-term competitive advantages (Ch. 4)
Want more than a copy?
Unlock Exclusive Bonuses
Arm Your Team 🙌
10 Copies
Bonuses:
- 10 tickets to the ProductLed Founder’s Summit in December.
- Exclusive Access: Digital Templates (Google Docs/Sheets) to implement the ProductLed System with ease.
- Free Shipping.
$200
Equip Your Portfolio 😎
50 Copies
Bonuses:
- 50 tickets to the ProductLed Founder’s Summit in December.
- Exclusive ProductLed Benchmarks.
- Exclusive Dealflow from our clients.
- Free Shipping.
$1,500
Educate Your Audience 👨🏫
150 Copies
Bonuses:
- Wes Bush will come on your podcast for 60 minutes.
- Promotion to our audience of 42k+.
- Viral giveaway of the books to your audience to drive engagement and signups for your offer.
- Free Shipping.
$2,500
Intensive Deep Dive 🤯
500 Copies
Bonuses:
- Dive into the ProductLed System with a Virtual VIP Half-Day with Wes Bush.
- 30-Day Email Support for implementation.
- Free Shipping.
$10,000
License the Book 🏆
1,000+ Copies
Bonuses:
- Gift the book to new and existing customers at a low cost.
- Use it as a lead magnet to drive more signups.
- Boost customer success with PLG, leading to better retention.
- Co-marketing opportunities.
- Free Shipping.
$20,000+
Imagine This
How different would your business and life be if you could scale your revenue without increasing your headcount?
This isn’t a pipe dream.
Big profits are inevitable when you implement The Product-Led Playbook.
It’s not about working harder, it’s about working smarter by using your product to gain insane leverage.
Your product should become your best employee, salesperson, and customer service rep.
The Product-Led Playbook shows you how.
About the Author
Hi, I'm Wes
Founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself, which has been read by more than 500,000 people.
After seeing the power of PLG at Vidyard in 2016, I began consulting hypergrowth and Fortune 500 companies on PLG strategies.
Since 2024, ProductLed has helped 400+ companies generate more than $1 billion in self-serve revenue.
Now, I spend most of my time as a ProductLed Implementer, working hands-on with the leadership teams of SaaS companies to help them fully implement the ProductLed System™️.
Why Order Today?
It’s a Race to Become the Obvious Choice
Once users find a product they love, they stop searching and start recommending. The more they spread the word, the harder it becomes for you to displace competitors. There’s only room for one obvious choice in every market. Will it be you?
Order Now
Get high-value limited-time bonuses if you order today.
Implement the playbook before your competitor does.
Avoid countless, expensive rookie PLG mistakes
This book is the go-to manual for building a successful product-led business.
Esben Friis-Jensen
Co-founder
