For SaaS Founders & GTM Leaders
Add $1M+ in Product-Led Revenue in 12 Months Without Extra Headcount
Join 400+ SaaS teams driving $1B+ in self-serve revenue with the ProductLed System™. For both sales-led and product-led companies.
Our Goal
Unlock the Hidden Potential of Your Product
Stop struggling with product-led growth alone. ProductLed gives you the proven system, hands-on implementation and guaranteed results you need to scale a successful product-led business.
Before Productled
Stalled growth and low free-to-paid conversion rates.
Rising CAC.
Guessing what to give away for free.
Your team is stuck trying to figure out PLG.
Unclear what the main growth bottleneck is.
After Productled
Revenue grows faster than headcount.
Custom PLG strategy for your business.
Above average free-to-paid conversion rate.
Weekly growth rhythm for your entire team.
Pinpoint your growth bottleneck at all times.
Book Growth Session
How it Works
Our Winning Formula
Proven System + Hands-On Implementation = Guaranteed Results
Step 1
Install a Proven System
Stop guessing–install a framework that's generated over $1B in self-serve revenue for 408+ SaaS companies.
Implementing the ProductLed System has been a game-changer for Groove.
Step 2
Get a Hands-On Implementer
Your ProductLed Implementer will serve as an extension of your team, bringing fresh insights from other successful PLG companies we’ve worked with in the past while actively driving execution. Every implementer is a highly trained growth operator and has a track record of growing SaaS companies.
"They're not cookie-cutter consultants. They get into the weeds with us, understand our business, and help us execute."
Step 3
Guaranteed Results
We have skin in the game. Your goals become our goals. We operate like an extension of your team, with shared targets and mutual accountability.
Testimonials
The results speak for themselves ❤️
“We maybe could have launched parts of a free motion without ProductLed's help, but not in a structured, step-by-step way. Having someone steer us through the entire process was just amazing.”
"The best part? The accountability and step-by-step guidance. We’re finally out of the weeds and moving forward confidently."
“ProductLed has been great at helping us focus on some of the missing pieces of our product-led success puzzle! I feel like turning a massive ship towards a better direction Wes' support.”
“With ProductLed Academy we aren’t wasting time on things that may or may not provide value. It has opened our eyes to where we need to hire and strengthen our team, as well as what we need to focus on first. We would probably have continued forward with a product that was not going to fly as a PLG offering and been unsuccessful.”
“A big win is having a free trial-assisted experience. It’s different than how we had done a free trial years ago, which we didn’t do successfully, by the way. A bunch of customers don't want to talk to sales reps, and we didn’t have a way for them not to do that before.”
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
“We were able to reduce seven steps in our onboarding, which increased our activation rate.”
“We’ve achieved an increase of 1% in additional MoM growth. And we just scrapped the most low-hanging fruit. This course was very practical, no bull.”
“We reduced the steps that users needed to take in our onboarding by 30%. I wouldn’t have imagined that was possible before.”
“We accomplished so much in our transition. We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.”
“This program has helped me convince my company that a PLG model is the way to go. Our CEO, board, and team are aligned towards this transition. This is a huge step in the right direction. Thank you!”
“As a product person who's built a profitable business through a Product-Led approach for years, I can confidently say that having this resource from the start would have made the journey much smoother. Wes has crafted a comprehensive guide packed with insights and practical frameworks to take your product to the next level.”
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
“This course was incredible! We are still building our way to product-led and having this group and this experience is going to be of immense help as we lead with change inside our org.”
“This is an awesome program, especially for SaaS. Over the years, we failed to convert free trials to paying customers. Now, we know why and it is a must-learn program for SaaS founders.”
What To Expect
Skyrocket your self-serve revenue, output per employee & profit
Outcome 1
Effortless ARR
Design a product that sells itself so you can grow your self-serve revenue without working harder.
Outcome 2
Lean Scale
Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Outcome 3
Lasting Growth
Boost annual profits with a hard-to-copy strategy that positions you as the obvious choice in your market.
Investment
Costs less than a sales rep, yet unlocks a product that sells itself
ProductLed Implementation With An Expert
Starting at
$10,000
/mo
What's Included
Dedicated fractional VP of Product Growth or Growth team
We lead PLG: Draft roadmaps, set clear goals, run experiments, coach your team, etc.
Projects can include customer research, onboarding flow, product marketing, pricing, etc.
Book Growth Session
Dont Miss Out
Act Fast—Limited Spots Available
We only onboard 4 new partners per month, and spots fill quickly.
Apply today to secure your place and start scaling your SaaS in 2025.
Apply today to secure your place and start scaling your SaaS in 2025.
Get Help
Still Have Questions Unanswered?
Email our CEO anytime. He wants to hear from you and can answer any questions you have.
“Building a product-led business is a journey, not a one-time fix. We partner with your team for the long haul—installing proven systems and guaranteeing results at every stage of growth.”
