Hire a top 1% PLG Operator to unlock more self-serve revenue.
Get matched with a vetted ProductLed Operator who can work with your CEO and leadership team, find the biggest growth bottleneck, and help execute the changes that increase signups, activation, upgrades, and expansion. Join 400+ SaaS teams driving $1B+ in self-serve revenue with the ProductLed System™.
For sales-led and product-led companies. Part-time or full-time.
The people you would be working with
Data-driven product-led scale
Scaled TimeDoctor to 22M+ through PLG
Sales-led to product-led
Helped 6 companies lead successful transformations
Building a highly-profitable SaaS
Scaled Userflow to 4.6M with a team of 3 & sold for 8x multiple
PLG Strategist
Has helped 100's of organizations scale with PLG
Product-Led Marketing
Has helped companies generate millions in revenue
Five of the bench. Every Operator is certified and matched by hand.
Scaling PLG takes a unicorn. The only problem is unicorns are impossible to find.
To grow a product-led business you have to be proficient in all ten of these. Not one or two of them.
strategycustomer researchpositioningfree model designpricingonboardingproduct marketingdataproduct analyticsgrowth experimentation
Ten disciplines, one hire. So, basically, ten jobs wearing one very expensive hoodie.
They also need the leadership chops to work with your CEO and executive team, challenge bad assumptions, push back when needed, and make the hard calls while still being direct, collaborative, and fun to work with.
Maybe you have never hired this person before. Maybe you have, and learned the painful way that a great resume, an impressive LinkedIn profile, and fluent use of the word activation do not necessarily translate into more self-serve revenue.
They need to see the whole system, name the biggest growth constraint, and help your team fix it. Finding someone who can make the right calls and execute is rare.
The secret to finding unicorns is that you do not find them. You build them.
How we build the top 1% of PLG operators.
01
SOURCE
Source the best of the best
We recruit from a network of 60,000+ operators interested in product-led growth.
Having 60,000 PLG people in your orbit turns out to be quite useful when you need to find the unusually good ones.
Deep bench
Senior talent with the experience, judgment, curiosity, and leadership potential to operate at a high level.
02
TRAIN
Train them on the full ProductLed system
Every Operator gets certified through the ProductLed MBA, our complete system for building and scaling a product-led business. They learn how all nine parts work together.
Because running a few onboarding experiments once is not quite the same thing as knowing how to build a PLG motion.
01StrategyBecome the obvious choice in your market.
02UserThe customers you serve better than anyone.
03ModelThe right free experience, not random free stuff.
04OfferAn irresistible reason to sign up.
05PricingCharge for the value you create.
06OnboardingGet users to value as fast as possible.
07DataWhat to measure, who owns it, where it is stuck.
08Growth processFind and fix the next constraint, repeatedly.
09TeamThe ownership model that scales PLG.
PLG is not an onboarding project. More signups do not help if users never reach value. Activation does not help if nobody upgrades. Upgrades only compound if pricing and expansion work.
The whole system
Your Operator sees signups, activation, upgrades, and expansion as one machine rather than four projects.
03
PROVE
Prove they can apply it
Knowing the framework is not enough. Operators have to show they can diagnose real growth problems, make strong decisions, work with senior leadership, and turn recommendations into revenue.
We look for people who can tell you onboarding is not actually your problem, explain why, survive the awkward silence, then help fix the real problem.
No theory-only operators
Judgment, conviction, executive presence, and the willingness to get into the work themselves.
04
SHARPEN
Keep them at the top of their game
Your Operator is not left alone in a Slack channel reinventing product-led growth from scratch. What worked, what flopped, and what looked brilliant in the meeting and died in production gets shared through our private Operator community and monthly calls.
They are also trained on the latest AI tools and workflows, so research, design, copy, analysis, and prototyping happen without waiting three weeks to change six words on a signup page.
Patterns, not anecdotes
Instead of learning from one company at a time, your Operator learns from dozens across the network.
05
MATCH
Match them with the right company
Great Operator. Wrong company. Still a bad hire. We match on your stage, revenue, PLG objective, seniority needs, working style, part-time or full-time, location, and how quickly your team can ship.
Pairing a high-speed Operator with a company that needs 14 approvals to remove one signup field is not going to make anyone happy.
Fit matters
We qualify both sides of the match, then introduce you to the one or two people most likely to fit.
Our PLG Operators drive results
Same operators, same five stages, run inside companies at very different sizes.
CASE STUDYBoomi built a PLG motion that generates $400M+A sales-led enterprise business that added a self-serve motion without giving up the enterprise line.READ MORE ↗CASE STUDYEnzuzo doubled their free-to-paid conversion rateA free model rebuilt around the moment users understand the product, then priced to match.READ MORE ↗
"They're not cookie-cutter consultants. They get into the weeds with us, understand our business, and help us execute."
Billy GiordanoStaffedUpWhat you get
One person accountable for self-serve revenue
Your Operator picks which of these four numbers is holding revenue back, says what to change, and works with your team until the change is live and measured.
Then the next number.
01More signupsGive more of the right users a compelling reason to try your product.feeds activation
02More users reaching valueRemove the friction between signup and the moment the product makes sense.feeds conversion
03More upgradesTurn product value into paying customers without a salesperson closing every deal.feeds expansion
04More expansionPricing and packaging that grow revenue as customer value grows.compounds
05More self-serve revenueThe outcome the whole system is built to create.↑ the goal
Senior enough to lead. Hands-on enough to execute.
Not another consultant sitting outside the business making suggestions. They work directly with your CEO and leadership team to make the important calls, then go deeper with the people who ship the work.
No 74-slide deck titled Strategic Recommendations Q3 Final FINAL v2 followed by a graceful exit. They help do the work.
The goal is for your team to feel lighter, not busier.
That might mean
Redesigning an onboarding flowRunning customer researchBuilding a new free modelReworking your positioningWriting product marketing copyAnalyzing your funnelChanging pricing and packagingDesigning experimentsPrototyping a new product experience
PART-TIME
Enough for most companies
Your Operator picks the highest-impact work, your team ships it, you measure the result. If your team keeps pace and the opportunity is large enough, dial them up.
FULL-TIME
When the opportunity is already massive
You know PLG matters, you have the team to move, and you want someone attacking it from day one. We do not force everyone into the same fractional model.
The guarantee
Don't love working with your Operator? We match you with another one, free
Senior PLG Operators are expensive. Bad ones are also expensive, they just come with fewer useful results. Sourcing, training, and matching is how we take that risk off the table. Life is too short for another six months of saying, maybe it just needs more time.
Ready to unlock more self-serve revenue?
Tell us about your business and where product-led growth could have the biggest impact. We will look at your stage, goals, the seniority you need, how your leadership team works, and how quickly you can ship. Then we match the level of Operator to the opportunity.
Find your PLG OperatorSeven questions, under a minute
Not ready yet? Start with the free assessment or get your growth plan first.