Growth plan Operators Pricing Books Mission

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Master product-led growth.

The ProductLed Library: two books, in order. The first decides whether product-led is right for you. The second is how to run it.

Start with step 1150,000+ copies read

Step 1 · The strategy

Product-Led Growth

Second edition · rewritten for the AI era

Product-Led Growth

What PLG is, whether it's right for your business, and how to get started. Start here.

150,000+ read · 4.4 ★

Step 2 · The execution

The Product-Led Playbook

The complete product-led operating system

The Product-Led Playbook

How to unlock self-serve revenue and dominate your market, with a tiny team. Then do it.

Get the playbook

Behind $1B+ in self-serve revenue