Find your biggest bottleneck, and the plan to fix it.
A senior ProductLed Operator signs up for your product the way a new user would and finds where people stall. Then we walk your leadership team through the fixes in order. One week, and it stays private.
$999 once. Money back if the plan doesn't hold one idea worth 10x your investment.
How we find the one thing holding your growth back
Wes Bush, founder of ProductLed
Teams that have built with ProductLed
- You sell software or an AI product, with paying customers and a funnel you can measure, even roughly.
- Growth has stalled, or you can't tell which fix comes first.
- Product-led or sales-led. If you are sales-led, one week won't map your whole move to product-led. It will find where your product could do more of the selling.
- No product live, or no paying customers yet. Start with the free assessment instead.
Five steps to growing faster.
Anyone can write a growth plan. What makes one work is the evidence behind it and your team agreeing to implement it.
The intake, and your bottleneck
You give us your metrics for every stage of the funnel and answer a few questions about the business. Then we find your biggest bottleneck. If you doubled the business, where is the most leverage to get there fastest?
Our own investigation
This part is not AI.
A senior ProductLed Operator signs up and goes through your product at that stage, the way a new user would, and sees for themselves why people stall.
Anyone can ask AI what to fix, and it will say something that sounds smart. Only we can tell you what actually moved the number for businesses like yours.
Your growth plan
We compile every finding into one plan: what's working, the quick wins, the big bets, and the order we would roll them out over the next 90 days.
The walkthrough, with your leadership team
We walk your founder and leadership team through the quick wins and the big bets, live, and answer every question in the room.
Implement your growth plan
The plan is yours either way. Run it yourselves, or have an Operator help, from reviewing your team's work to joining the team, or working with Wes directly. We lay out the options on the call, so you choose with the plan in front of you.
On your own
Your team runs the plan. It's yours to keep.
Advising
Your team does the work, and an Operator advises you and reviews it.
Done for you
A senior Operator embedded in your team as your VP of Product-Led Growth.
With Wes
Work with Wes directly.
A senior Product-Led Growth Operator, and Wes reviews every plan
Senior operators only. We don't hire juniors. Your Operator investigates your product and builds the plan with Wes, who wrote Product-Led Growth, and that Operator is who you'd work with if you keep going.
Between us we've worked with 454+ software companies and $1B+ in self-serve revenue.
You and four of the bench. Every Operator is certified and matched by hand.
Small changes, in the right order.
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
“We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.”
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
Your Teardown
- We map out your entire funnel.
- We identify your biggest bottleneck.
- A Product-Led Growth Operator investigates, signs up for your product, and diagnoses what is actually causing the bottleneck.
- We recommend quick wins and big bets.
- We put it all together in a custom step-by-step growth plan that maps out how you can address your bottleneck in the next 90 days.
- We review everything with your leadership team and get everybody aligned on the next step.
Your intake arrives the moment you check out.
Get one growth idea worth 10x your investment, or get a refund
If we can't find at least one recommendation you believe could create $10K+ in value, you get 100% of your money back. No vague insights. No generic recommendations. The goal is one idea that materially moves the business forward.
Before you buy.
Still unsure? Ask us in the chat, bottom right.
How is this different from the free assessment?
The free assessment is AI reading your public pages. The plan is a senior ProductLed Operator working from your own numbers and going inside your product.
Who does the work?
A senior ProductLed Operator, with Wes reviewing every plan. None of the investigation is done by AI.
What do you need from me?
Your metrics for each stage of the funnel, a few answers about the business, and access to your product. About thirty minutes, plus the walkthrough call.
Is there a call?
Yes, one. A 30-minute walkthrough with your founder and leadership team. It's where the plan turns into decisions.
We're sales-led today. Is this for us?
Yes. One week won't map your whole move to product-led, and we won't pretend it does. It finds where your product could do more of the selling and names the big bets that start the move.
What happens after the call?
You decide how to implement it. Run it on your own, have an Operator advise you and review your team's work, embed one in your team as your VP of Product-Led Growth, or work with Wes directly.
We don't track every stage. Is that a problem?
No. Estimates are fine, and a stage nobody tracks is a finding in itself.
Is our data safe?
Your Operator signs up like any new user, and your numbers stay between us. We're happy to sign your NDA or send ours.
Move fast in the right direction.
Get your growth plan in one week. See what's working, what's holding you back, and exactly where a top PLG operator would focus to help you grow faster.
