About PLG
What is PLG
What is PLG, and why now
Understand the core principles of product‑led growth and why it’s the go‑to strategy for scaling SaaS in today’s competitive market.
Discover the ProductLed System
Explore how the ProductLed System helps you build a scalable, product-led business in this interactive walkthrough.
Productled Fundamentals
Master the essential skills and strategies to build, launch, and scale a thriving product‑led business from the ground up.
Follow Us
Follow Wes on LinkedIn
Let’s turn your product into a growth engine.
Newsletter
Get weekly product‑led growth tips and strategies straight to your inbox.
Blog
Learn the latest PLG best practices, from strategy to onboarding and everything in between.
Youtube
New videos on product-led growth uploaded every week.
Podcast
A weekly interview series that showcases the top talent in product-led growth.
Slack Community
Join the World's Largest Product-Led Growth Community. Tap into the Knowledge and Experience of 17,000+ Product-Led Leaders.
About PLG
What is PLG?
What is PLG, and why now
Understand the core principles of product‑led growth and why it’s the go‑to strategy for scaling SaaS in today’s competitive market.
Discover the ProductLed System
Explore how the ProductLed System helps you build a scalable, product-led business in this interactive walkthrough.
Productled Fundamentals
Master the essential skills and strategies to build, launch, and scale a thriving product‑led business from the ground up.
Why you need PLG to Survive in AI
AI Is About To Replace Your Product
Users tolerate tour product's friction only because there's no AI-native alternative yet. Learn how to fight back.
WARP Speed: The New Standard For AI-Native SaaS
We studied every AI company that hit $100M ARR in under 18 months. The same four questions kept determining who won.
PLG Predictions for 2026
While everyone obsessed over which AI model to use, a handful of companies rewrote the entire rulebook for how software scales.
Learn PLG
Books
Product-Led Growth Book
Discover how to turn your product into a growth engine, widen your funnel, lower your acquisition costs and dominate your market.
Product-Led Onboarding Book
Level up your onboarding experience, get more users to experience those "Eureka!" moments, and turn them into raving fans of your product.
The Product-Led Playbook
Discover a 9-step process for how to win despite increased competition and create a lasting competitive advantage.
Resources
The World's Top 100 PLG Operators & Companies
These companies, and the people behind them, have mastered PLG. Learn what excellence looks like.
ProductLed Teardowns
20-min walkthroughs of your favourite SaaS' PLG motions, tore down by Wes himself.
ProductLed Masterclass
Learn the fundamentals of the ProductLed System in this free 45-minute masterclass.
Deep Dives/Blog
Learn the latest PLG best practices, from strategy to execution.
Founder Interviews
A weekly series that showcases the top founders in product-led growth.
Newsletter
Get weekly product‑led growth tips and strategies straight to your inbox.
Implement PLG
Build a Product that sells itself
Product-Led MBA
Learn from our experts how to implement the ProductLed System step by step.
WARP Cohorts
5-day intensive for leaders who want to learn how to build a product that can reach $100M in 12 months.
Hands-On Implementation
We deploy a world-class expert to lead PLG inside your organization. Hands-on work, with accountability.
Free Tools
Tools
Audit Your PLG Flow
Tests your homepage, signup flow, free model, pricing, onboarding, and compares against 3,247 other SaaS.
Product-Led Assessment
Answer 18 questions about your SaaS and get a personalized action plan to grow your self-serve revenue.
Website Analyzer
Get instant feedback on how well your website implements Product-Led Growth principles.
GPTs
Custom GPTs built by the ProductLed team to help you work on your PLG motion.
Templates
Free Templates to Help You Implement The Product-Led Playbook.
AI Onboarding Examples
World-class examples of AI onboarding done right, that you can copy for your SaaS.
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Book Growth Session
The
ProductLed
Teardowns.
20-min walkthroughs of your favourite SaaS' PLG motions (done by Wes himself), with a break down of what they do well and what needs to be changed to unlock more growth.
Follow us on:
When Your Product Has an Identity Crisis: 5 Critical Leaks Killing Usersnap's PLG Motion
ProductLed
Teardown
When Your Product Has an Identity Crisis: 5 Critical Leaks Killing Usersnap's PLG Motion
ProductLed
Teardown
When a Good Product Stops Growing: The LastPass Case Study
ProductLed
Teardown
Gamma's Survival Plan (And How It Can Beat Canva)
Wes Bush
Teardown