Learn The Basics
What is PLG
What is PLG, and why now
Understand the core principles of product‑led growth and why it’s the go‑to strategy for scaling SaaS in today’s competitive market.
Discover the ProductLed System
Explore how the ProductLed System helps you build a scalable, product-led business in this interactive walkthrough.
Productled Fundamentals
Master the essential skills and strategies to build, launch, and scale a thriving product‑led business from the ground up.
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Newsletter
Get weekly product‑led growth tips and strategies straight to your inbox.
Blog
Learn the latest PLG best practices, from strategy to onboarding and everything in between.
Youtube
New videos on product-led growth uploaded every week.
Podcast
A weekly interview series that showcases the top talent in product-led growth.
Slack Community
Join the World's Largest Product-Led Growth Community. Tap into the Knowledge and Experience of 17,000+ Product-Led Leaders.
Books
Books
Product-Led Growth Book
Discover how to turn your product into a growth engine, widen your funnel, lower your acquisition costs and dominate your market.
Product-Led Onboarding Book
Level up your onboarding experience, get more users to experience those "Eureka!" moments, and turn them into raving fans of your product.
The Product-Led Playbook
Discover a 9-step process for how to win despite increased competition and create a lasting competitive advantage.
Free Tools
Product-Led Assessment
Answer 18 questions about your SaaS and get a personalized action plan to grow your self-serve revenue.
Templates
Free templates to help you implement each component of the ProductLed System.
GPTs
GPTs built by Wes and the ProductLed team to help you improve your PLG motion.
Certifications
Become a top PLG operator
Product-Led Masterclass
Learn the fundamentals of the ProductLed System in this free 45-minute masterclass.
Done With You: Product-Led MBA
Learn from our experts how to implement the ProductLed System step by step
Work With Us
Work with ProductLed
Hire Us To Lead PLG
Turn your product into revenue engine with an in-house PLG implementer.
Recent Case Studies
$4B in self-serve revenue generated for 434 companies (and counting).
Pricing
3x average ROI for our SaaS partners. Cheaper than a full-time PLG hire.
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Taste is the New Moat: Building in the Age of AI with Typeform’s
ProductLed
Strategy
Categories
Categories
SaaS Metrics
Vision
Team
Process
Data
Pricing
Onboarding
Offer
All
User
Strategy
We Fix the Free Trial You Fixed (Why PLG Fails 90% of the Time)
Wes Bush
Process
The Definitive Guide to Transitioning from Sales-Led to Product-Led Growth For B2B SaaS Companies
Wes Bush
All
Build A High-Converting Pricing Page in 15 Minutes (Using AI)
Wes Bush
Pricing
State of B2B SaaS in 2025 (Analysis of 446 Companies)
Wes Bush
SaaS Metrics
How to Stay Top-Of-Mind (Without Trying)
Wes Bush
Process
How to identify your product's Aha Moment
Wes Bush
Offer
SaaS Onboarding Email Best Practices [+ Templates & Examples]
Wes Bush
Onboarding
How to Avoid Onboarding Mistakes: FullStory Case Study
Melanie Crissey
Onboarding
Your Guide to Behavioral Psychology in Product-Led Marketing
Phill Agnew
Offer
Selling SaaS in a Buyer’s Market: Adapt or Be Disrupted
Wes Bush
Process
How to identify the North Star Metric for your product-led business (& why it matters)
Wes Bush
Data
The one meeting you need to 2x your growth rate
Wes Bush
Process
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