Learn The Basics
What is PLG
What is PLG, and why now
Understand the core principles of product‑led growth and why it’s the go‑to strategy for scaling SaaS in today’s competitive market.
Discover the ProductLed System
Explore how the ProductLed System helps you build a scalable, product-led business in this interactive walkthrough.
Productled Fundamentals
Master the essential skills and strategies to build, launch, and scale a thriving product‑led business from the ground up.
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Newsletter
Get weekly product‑led growth tips and strategies straight to your inbox.
Blog
Learn the latest PLG best practices, from strategy to onboarding and everything in between.
Youtube
New videos on product-led growth uploaded every week.
Podcast
A weekly interview series that showcases the top talent in product-led growth.
Slack Community
Join the World's Largest Product-Led Growth Community. Tap into the Knowledge and Experience of 17,000+ Product-Led Leaders.
Books
Books
Product-Led Growth Book
Discover how to turn your product into a growth engine, widen your funnel, lower your acquisition costs and dominate your market.
Product-Led Onboarding Book
Level up your onboarding experience, get more users to experience those "Eureka!" moments, and turn them into raving fans of your product.
The Product-Led Playbook
Discover a 9-step process for how to win despite increased competition and create a lasting competitive advantage.
Free Tools
Product-Led Assessment
Answer 18 questions about your SaaS and get a personalized action plan to grow your self-serve revenue.
Templates
Free templates to help you implement each component of the ProductLed System.
GPTs
GPTs built by Wes and the ProductLed team to help you improve your PLG motion.
Certifications
Become a top PLG operator
Product-Led Masterclass
Learn the fundamentals of the ProductLed System in this free 45-minute masterclass.
Done With You: Product-Led MBA
Learn from our experts how to implement the ProductLed System step by step
Work With Us
Work with ProductLed
Hire Us To Lead PLG
Turn your product into revenue engine with an in-house PLG implementer.
Recent Case Studies
$4B in self-serve revenue generated for 434 companies (and counting).
Pricing
3x average ROI for our SaaS partners. Cheaper than a full-time PLG hire.
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Taste is the New Moat: Building in the Age of AI with Typeform’s
ProductLed
Strategy
Categories
Categories
SaaS Metrics
Vision
Team
Process
Data
Pricing
Onboarding
Offer
All
User
Strategy
6 best practices to boost your SaaS free-to-paid conversion rate
Wes Bush
Pricing
How and why you need an accountability chart for your product-led business
Wes Bush
Team
Why the right environment matters when you’re building a world-class team
Wes Bush
Team
How to Use Aha Moments to Drive Onboarding Success
Gizem Tas Canaple
Onboarding
What Does It Really Mean To Be Product-Led?
Wes Bush
Strategy
How to Use the BJ Fogg Behavior Model to Improve User Engagement in SaaS
Ramli John
All
Why Product-Led Onboarding™️ is a Team Sport
Ramli John
Team
How to Build a Behavior-Based Product-Led Onboarding™️ Email Campaign
Ramli John
Onboarding
How Hotjar uses product planning to help teams move fast & stay aligned
Megan Murphy
Team
Mastering Onboarding Friction: Is Friction Good or Bad for PLG?
Ramli John
Onboarding
How to Increase SaaS Trial Conversions Without Code
Audrey Melnik
Process
SaaS onboarding best practices for 2025 [+ Checklist]
Ramli John
Onboarding
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