Learn The Basics
What is PLG
What is PLG, and why now
Understand the core principles of product‑led growth and why it’s the go‑to strategy for scaling SaaS in today’s competitive market.
Discover the ProductLed System
Explore how the ProductLed System helps you build a scalable, product-led business in this interactive walkthrough.
Productled Fundamentals
Master the essential skills and strategies to build, launch, and scale a thriving product‑led business from the ground up.
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Blog
Learn the latest PLG best practices, from strategy to onboarding and everything in between.
Youtube
New videos on product-led growth uploaded every week.
Podcast
A weekly interview series that showcases the top talent in product-led growth.
Slack Community
Join the World's Largest Product-Led Growth Community. Tap into the Knowledge and Experience of 17,000+ Product-Led Leaders.
Books
Books
Product-Led Growth Book
Discover how to turn your product into a growth engine, widen your funnel, lower your acquisition costs and dominate your market.
Product-Led Onboarding Book
Level up your onboarding experience, get more users to experience those "Eureka!" moments, and turn them into raving fans of your product.
The Product-Led Playbook
Discover a 9-step process for how to win despite increased competition and create a lasting competitive advantage.
Free Tools
Product-Led Assessment
Answer 18 questions about your SaaS and get a personalized action plan to grow your self-serve revenue.
Templates
Free templates to help you implement each component of the ProductLed System.
GPTs
GPTs built by Wes and the ProductLed team to help you improve your PLG motion.
Certifications
Become a top PLG operator
Product-Led Masterclass
Learn the fundamentals of the ProductLed System in this free 45-minute masterclass.
Done With You: Product-Led MBA
Learn from our experts how to implement the ProductLed System step by step
Work With Us
Work with ProductLed
Hire Us To Lead PLG
Turn your product into revenue engine with an in-house PLG implementer.
Recent Case Studies
$4B in self-serve revenue generated for 434 companies (and counting).
Pricing
3x average ROI for our SaaS partners. Cheaper than a full-time PLG hire.
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How Chatbase Hit $8M ARR with 18 People
ProductLed
Strategy
Categories
Categories
SaaS Metrics
Vision
Team
Process
Data
Pricing
Onboarding
Offer
All
User
Strategy
Where the Freemium Business Model Thrives and Dies
Wes Bush
All
PandaDoc's Product-Led Strategy: Mixing Freemium and Free Trial
Bernard Desarnauts
All
Moving from Free Trial to Freemium at Tettra: Two Years Later [A Case Study]
Nelson Joyce
All
3 Principles for Successful PLG Acquisition, Conversion, and Retention
Fung-Lin Wu
User
What to Learn From Vendasta's Product-Led Growth Journey
Jacqueline Cook
All
How to Unlock Growth by Forecasting Trends in Product Management
Megan Murphy
Process
InVision’s Step-by-Step Guide to building a PQL Model
Katie Peters
All
Product-led Growth Companies: A Framework for Prioritization
Sam Crowell Richard
Data
How to Master In-Product Research with These 10 Effective Product Feedback Questions
Ryan Glasgow
Data
Customer Discovery at Miro: Why Every UX and Growth Team Should Invest in Research (And 5 Ways To Go About it)
ProductLed
Data
Adjacent Growth Strategy: The Power of Adjacent Users
Joseph Karim
User
How to Pair Content & Product In Your SaaS Content Strategy (With Examples)
Jeff Coyle
Offer
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