The 2020 State of Product Analytics with Jeff Beckham, Head of Product and Content Marketing at Mixpanel

To find out how product teams drive growth using data, Mixpanel surveyed close to 500 leading product managers. From the survey, they published The 2020 State of Product Analytics where they uncovered the latest trends, insights, and struggles of product teams across the world. To give us some more insight, we talked to Jeff Beckham, the head of product and content marketing at Mixpanel. In this episode, Jeff shared how their report came together, the key metrics product managers are focusing on these days, and his advice for product teams and managers.

Show Notes

[01:32] What Mixpanel is and what his role is

[02:16] Key metrics product managers are focusing on these days

[04:22] How the report came together

[05:25] Things that have gotten in the way of product innovation

[09:02] Tools that are used to increase KPIs and how Mixpanel stacks up

[10:36] His advice for product teams

[12:00] His advice to product managers in terms of the skills they need to learn

[13:35] How product managers can find the balance

[14:05] Where people can find him and the report once it comes out

About Jeff Beckham

Jeff Beckham is the head of product and content marketing at Mixpanel, a market-leading product analytics solution. Trusted by forward-thinking companies like Uber, Expedia, and Microsoft, Mixpanel helps product teams analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience.

Profile

About Product-Led Podcast

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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.
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