To find out how product teams drive growth using data, Mixpanel surveyed close to 500 leading product managers. From the survey, they published The 2020 State of Product Analytics where they uncovered the latest trends, insights, and struggles of product teams across the world. To give us some more insight, we talked to Jeff Beckham, the head of product and content marketing at Mixpanel. In this episode, Jeff shared how their report came together, the key metrics product managers are focusing on these days, and his advice for product teams and managers.
[01:32] What Mixpanel is and what his role is
[02:16] Key metrics product managers are focusing on these days
[04:22] How the report came together
[05:25] Things that have gotten in the way of product innovation
[09:02] Tools that are used to increase KPIs and how Mixpanel stacks up
[10:36] His advice for product teams
[12:00] His advice to product managers in terms of the skills they need to learn
[13:35] How product managers can find the balance
[14:05] Where people can find him and the report once it comes out
About Jeff Beckham
Jeff Beckham is the head of product and content marketing at Mixpanel, a market-leading product analytics solution. Trusted by forward-thinking companies like Uber, Expedia, and Microsoft, Mixpanel helps product teams analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience.
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