Before we begin

Most teams know they should run user research, but few get meaningful insights from it.
Interviews drag on, notes are scattered, and the final output rarely ties back to product decisions. The result: decisions are based on gut feel instead of customer reality.

The User Research Coach GPT eliminates that friction by guiding you through a simple, ProductLed-tested process for capturing real user motivations, pains, and desired outcomes. Instead of generic interview summaries, it helps you extract insights that directly map to Wes Bush’s ProductLed Framework, such as Value Gaps, Activation Drivers, and Jobs-To-Be-Done.

This GPT acts like a research partner sitting beside you. It breaks down your raw notes, uncovers patterns you may miss, and organizes everything into structured, actionable takeaways. Whether you're validating a feature idea, diagnosing churn, or mapping onboarding friction, it gives you a repeatable, high-quality research workflow you can run every week.

At the end, you will get:

• A completed User Endgame Canvas.
• A deeper understand of who your ideal is, and what they care about.
• How to craft a product experience that gets your best-fit users to success faster.