Learn The Basics
What is PLG
What is PLG, and why now
Understand the core principles of product‑led growth and why it’s the go‑to strategy for scaling SaaS in today’s competitive market.
Discover the ProductLed System
Explore how the ProductLed System helps you build a scalable, product-led business in this interactive walkthrough.
Productled Fundamentals
Master the essential skills and strategies to build, launch, and scale a thriving product‑led business from the ground up.
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Newsletter
Get weekly product‑led growth tips and strategies straight to your inbox.
Blog
Learn the latest PLG best practices, from strategy to onboarding and everything in between.
Youtube
New videos on product-led growth uploaded every week.
Podcast
A weekly interview series that showcases the top talent in product-led growth.
Slack Community
Join the World's Largest Product-Led Growth Community. Tap into the Knowledge and Experience of 17,000+ Product-Led Leaders.
Books
Books
Product-Led Growth Book
Discover how to turn your product into a growth engine, widen your funnel, lower your acquisition costs and dominate your market.
Product-Led Onboarding Book
Level up your onboarding experience, get more users to experience those "Eureka!" moments, and turn them into raving fans of your product.
The Product-Led Playbook
Discover a 9-step process for how to win despite increased competition and create a lasting competitive advantage.
Free Tools
Product-Led Assessment
Answer 18 questions about your SaaS and get a personalized action plan to grow your self-serve revenue.
Templates
Free templates to help you implement each component of the ProductLed System.
GPTs
GPTs built by Wes and the ProductLed team to help you improve your PLG motion.
Certifications
Become a top PLG operator
Product-Led Masterclass
Learn the fundamentals of the ProductLed System in this free 45-minute masterclass.
Done With You: Product-Led MBA
Learn from our experts how to implement the ProductLed System step by step
Work With Us
Work with ProductLed
Hire Us To Lead PLG
Turn your product into revenue engine with an in-house PLG implementer.
Recent Case Studies
$4B in self-serve revenue generated for 434 companies (and counting).
Pricing
3x average ROI for our SaaS partners. Cheaper than a full-time PLG hire.
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How Chatbase Hit $8M ARR with 18 People
ProductLed
Strategy
Categories
Categories
SaaS Metrics
Vision
Team
Process
Data
Pricing
Onboarding
Offer
All
User
Strategy
How to Grow Active Users (3 Common Mistakes to Avoid)
Ramli John
User
3 SaaS Experiments to Boost Activation and Retention Rate (Mini-Case Study)
Martin Gontovnikas
Process
The 6 Most Common SaaS User Onboarding Mistakes to Avoid That 1,000 SaaS Companies Made
Aazar Shad
Onboarding
How to Choose the Right SaaS Pricing Model
Phil Corson
Pricing
5 Steps to Improve Your Trial to Paid Conversion Rate
Wes Bush
Pricing
How to create a value-based SaaS dashboard design your users will love
Peter Loving
User
Product-Led Marketing: The GTM Strategy You Need To Survive and Thrive in a Market Downturn
Jeremiah Ajayi
Strategy
How to do customer research at SaaS companies
Allison Dickin
User
The ProductLed Accelerator Program: Your Magic Bullet
Gina Allman
All
How Sprout Social Has Mastered Customer Onboarding
Shareil Nariman
Onboarding
How to Successfully Pivot a Product
Hiten Shah
Strategy
Growth Hacking vs. Product-Led Growth – Friends or Foes?
Sean Ellis
Strategy
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