Join the next cohort of the PLG Certificate Program. Application closes Feb 1.
Join the next cohort of the PLG Certificate Program. Application closes Feb 1.

Why Get Product-Led Growth Certified?

Nowadays there’s a course for everything.

Photography? Check

Knitting? Check. 

But as a working professional, how do you level up?

  1. You could take an on-demand online course and learn on your own. 
  2. You could go to university or college.
  3. You could read a bunch of books

Each option we’ve outlined has its own merits but what’s missing is the role of the student

In the traditional world of education, it’s thought that the teacher has all the answers and the student is just there to learn. 

We don’t believe that’s the case at all. 

Especially not when you’re dealing with working professionals.

We believe that students play just as an important of a role as the instructor. 

In every product-led program here at ProductLed, students have the opportunity to share challenges with each other, give constructive feedback, and help each other learn something new. 

This creates an environment where student-led learning can often be more beneficial than instructor-led content. 

This isn’t to say the instructor-led content isn’t invaluable on its own. 

Quite on the contrary, all of our instructors have years of experience tackling the same problems you’re about to tackle.

In addition, here’s a few other reasons why you should consider joining a Product-Led Growth Certificate Program.

What’s Unique About the Product-Led Growth Certificate Program?

  • Deep Dive Training:  Dedicate one to two hours each week to work through in-depth material that covers actionable frameworks, real-world case studies, and proven systems that lead to success.
  • Connect With High-Caliber Peers: Transforming your business into a product-led powerhouse is more fun with peers. Get access to a private Slack group full of SaaS pros who are ready to give expert advice and meet like-minded professionals who can relate to your journey.
  • Real World Weekly Projects: At the end of each module, you’ll have a chance to apply what you’ve learned to your business. By completing focused worksheets and case studies, you’ll become closer to transitioning your company to product-led with meaningful progress every week.
  • Live Coaching Sessions: Hop into live, interactive Zoom workshops & Q&As with industry experts. During each session, we’ll apply the core Product-Led Growth concepts you’ve learned to real-life scenarios. Your hosts? ProductLed Founder, Wes Bush and our Director of Training, Ramli John.

What Benefits Can You Expect From Becoming Product-Led Growth Certified?

You can work at some of the fastest-growing companies in your industry.
Product-led companies are growing faster than their counterparts in every possible way. Less churn, higher margins, faster and more sustainable growth. 

You’ll build lifelong relationships with some of the brightest minds in your space
This is one of the most valuable parts of the program.

You get full access to our copy & paste templates and worksheets to help you save countless hours implementing your product-led strategy
Whether you're looking for tips on how to structure your onboarding experience, build a product-led team, or figure out how to get buy-in from your executive team, we have templates for everything.

Still have questions? We've put together these top FAQs.

What If I Sign Up And Find Out It's Not For Me?

Although we do try our very best to screen applicants to make sure that this program will be a great fit, sometimes things don't work out or other higher priority projects pop up.

That's one of the reasons we offer a 30-day money-back guarantee on all of our programs. We believe that if you're not completely satisfied with your purchase after 30-days, you can reach out to your instructor and we'll refund you the full amount.

Is Product-Led Growth Just a Fad?

Three out of four Business to Business (B2B) buyers would rather self-educate than learn about a product from a sales representative, according to Forrester.

This trend does not apply only to small and mid-size businesses. As Gainsight notes, “Enterprise buyers also expect to try and evaluate software in an easy, frictionless way.”

Over the last 5 years, customer acquisition costs have risen by over 50%. That's a 10% increase every year.

At the same time, customer willingness to pay has gone down 30%.

You don't have to be a math magician to realize that if you don't change your current strategy, you're going to hit a breakeven point and eventually operate an unprofitable business.

Breakeven point

At face value, both of these opposing forces mean that operating a sales-led company is going to get harder in the next 5 years.

As Paul Graham, founder of YCombinator states, "The more it costs you to sell something, the more it will cost others to buy it."

Consumers are finally realizing that they're picking up "the tab" for an expensive sales process, not a more valuable product. As a result, they expect more for less and this trend shows no signs of stopping.

On the flip side, why are so many people gravitating towards Product-Led Growth?

What Are the Main Benefits Of Product-Led Growth?

Product-led businesses have an unfair advantage and enjoy access to a dominant growth engine and significantly lower Customer Acquisition Costs (CACs).

1. Dominant Growth Engine

Product-led businesses tend to scale faster than their competitors in two powerful ways:

Wider top-of-funnelA free trial or freemium model opens up your funnel to people earlier in the customer journey. This is powerful because, instead of prospects filling out your competitor’s demo requests, they’re evaluating your product.

Rapid global scale: While your competitors are busy hiring new sales reps for each region under the sun, you can focus on improving your onboarding process to service more customers around the world in a fraction of the time.

2. Significantly Lower Customer Acquisition Costs

Free software also builds a moat around your business in three powerful ways:

Faster sales cycles: By having your prospects onboard themselves, you can significantly reduce your prospect’s time-to-value and sales cycle. Once people experience the value of your product, the next logical thing to do is upgrade. The quicker your users can accomplish a key outcome in your product, the quicker you can convert your free users into paying customers. The conversion rate is important to your growth strategy.

High revenue-per-employee (RPE): Software was always built to scale well, but with a product-led approach, you’re able to do more with fewer people on your team. Less hand-holding means higher profit margins per customer. Just take a look at Ahrefs in 2019. They have a $40 million ARR business with 40 employees.

Better user experience: Since your product is built for people to onboard themselves, people can experience meaningful value in your product without any hand-holding.

The benefits of a product-led GTM strategy don’t stop there. According to OpenView, product-led businesses are valued more than 30% higher than the public-market SaaS Index Fund.

What Questions Do You Still Have About The Product-Led Certification Programs?

Feel free to leave any of your questions in the comments below and we'll respond to them ASAP.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s the founder of ProductLed.
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