product-led-growth-book

The Definitive Guide to Product-Led Growth.

Organizations that deploy a product-led go-to-market strategy don't just have higher customer satisfaction ratings, they scale faster all while spending a fraction on acquisition costs when compared to traditional sales-led organizations. Are you ready to give your business an unfair advantage?
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100% of Readers Rated Product-Led Growth 5-Stars on Amazon ⭐⭐⭐⭐⭐

What experts are saying about Product-Led Growth

jackson noel
Jackson Noel
CEO, Appcues
"Organizations that adopt product-led strategies don't just have higher customer satisfaction ratings, they scale faster all while spending a fraction on acquisition costs.”
Nir Eyal
Nir Eyal
Author of “Hooked”
“Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done."
Keiran Flanagan
Kieran Flanagan
VP Marketing HubSpot
"The future of growth belongs to product-led companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could.
Hiten Shah
Hiten Shah
FYI, Product Habits and Crazy Egg
“Product-Led growth changes how companies grow because it brings a focus on how the product you've built can help you acquire more customers.”
Karim Zuhri
Karim Zuhri
Product Marketing at SafetyCulture
“A strong brand and social proof are no longer enough to build trust with the modern buyer. You need to let people try before they buy to build trust.”
val-geisler
Val Geisler
Digital Strategist
"Product-Led Growth might be buzz-wordy right now but this is going to just be called "good business" very soon."

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Product-Led Growth is ranked as the top SaaS book, according to Book Authority

Learn the Foundations of Product-Led Growth:

Part 1
Why Is Product-Led Growth Of Rising Importance?
Find out why businesses are opting to be product-led and why you should join them
Learn whether a free trial, freemium, or traditional sales model will work best for your unique business through the MOAT framework™
Part II
How To Build a Strong Product-Led Foundation?
Understand the three elements you need to have in order to build a strong product-led growth strategy
Dive into how you can understand your value and communicate it to your market
Part III
Your Framework to Turn Users Into Customers
Discover how to skyrocket the number of users that turn into customers without being salesy
Learn a battle-tested process to consistently optimize your product experience

Wall of Love

Peter Caputa IV

Peter Caputa IV

CEO, Databox
I hope that no one else reads Product-led Growth. It gives away way too much of the modern SaaS go-to-market playbook and makes it too easy for everyone to grok.
Omar Zenhom

Omar Zenhom

CEO, WebinarNinja
As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners. It shows how putting the product first can make marketing a breeze.
James Gill

James Gill

CEO, GoSquare
This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now.
Zeno Rocha

Zeno Roch

Chief Product Officer, Liferay Cloud
This is one of my favorite books in 2019. It talks about transforming sales-led companies into product-led companies.
Kaloyan Yankulov

Kaloyan Yankulov

Co-Founder, Encharge
A must-read book for SaaS founders, especially if you have a self-serve SaaS. Wes has provided a blueprint for creating a complete product-led growth strategy.
Cameron

Cameron

Independent
Wes does an excellent job at guiding business owners through the steps of building a business that is 100% product-led.
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