Real Diagnostic Examples.

Find what's blocking your growth in 4 weeks with a PLG Expert.
Focus and GTM Alignment

AI-powered GTM SaaS Platform

Before:
Scattered execution, unclear personas, and inexperience slowed product progress. Teams worked in silos with no structured rhythms or focused GTM strategy.
ARR
$1M-$15M
ProductLED Maturity Score
2.1
GTM Motion
Sales-led
Team PLG Experience
Low
Outcome:
Adopted the ProductLed System to focus on one persona (SMB BDR/SDRs), align team priorities, define pricing and onboarding, and accelerate launch toward a $10M ARR trajectory.
See Case Study
Systematize PLG Adoption

Fortune 500 Enterprise With Legacy Desktop Products

Before:
Conflicting mandates, slow release cycles, and bundled pricing prevented testing monetization models and validating product value. Teams lacked clear ICP focus and actionable PLG metrics.
ARR
$15M+
ProductLED Maturity Score
3.5
GTM Motion
Hybrid
Team PLG Experience
Medium
Outcome:
Established a structured 3-phase PLG framework, unified ICP focus, and value-based metrics. Built a repeatable experimentation system to validate monetization models and drive organizational alignment around PLG success.
See Case Study
Fix Churn and retention

B2B SaaS Platform with $1M+ ARR

Before:
Flat NRR (98–100%) and negative net revenue in 8 of 12 months. High churn (~€72K/month), leadership silos, and no product-led vision caused stalled growth and disjointed execution.
ARR
$1M-$15M
ProductLED Maturity Score
6.1
GTM Motion
Self-serve
Team PLG Experience
Medium-High
Outcome:
Established 6-month blueprint for retention and leadership alignment. Unified product-engineering cadence, launched churn task force, and implemented lifecycle messaging—setting foundations for sustainable NRR growth and true PLG.
See Case Study
Improve Trial-To-Paid Conversion

PLG SaaS With High Churn

Before:
High churn (12%), only 10% trial-to-paid conversion, and low perceived credibility with brokers. Users failed to reach the “aha” moment; pipeline tools were underused and brand trust lagged.
ARR
$1M-$15M
ProductLED Maturity Score
2.5
GTM Motion
Self-serve
Team PLG Experience
Low
Outcome:
Personalized onboarding, optimized trial flows, and AI-based credibility tools raised activation and conversion. Company Y is on track for $100K MRR (+150%) and 40% Ultimate Plan adoption while reducing churn below 9%.
See Case Study
Our Goal

Find what's blocking growth in 14 days

Before

Stalled growth
Unsure what to focus on.
Guessing what to experiment with.
Your team is stretched thin.

After

Top 3 PLG opportunities you should focus on.
Top 3 Growth bottlenecks to tackle.
Actionable roadmap with clear next steps.
PLG Experts there to help you implement.
Connect with a PLG Expert