PLG SaaS with High Churn
Improve Trial-To-Paid Conversion
Goal
Find Top PLG Opportunities
Overview
High churn (12%), only 10% trial-to-paid conversion, and low perceived credibility with brokers. Users failed to reach the “aha” moment; pipeline tools were underused and brand trust lagged.
ARR
$1M-$15M
Productled Maturity Score
2.5
GTM Motion
Self-serve
Team PLG Experience
Low
What Our Experts Found
Revenue Instability
Critical
Negative net revenue in 8 of the last 12 months with sharp declines after growth spikes
Unmanaged Churn
High
$72K average monthly churn with no systematic retention engine in place
Flat NRR
Critical
Net Revenue Retention remains at 98-100%, signaling a fragile customer base
Expansion Erasure
Critical
Strong new business gets erased by churn and contract downgrades
Top Growth Blockers
No product-led vision
Fragmented roadmap, low adoption, poor retention
Leadership silos
No shared metrics or strategy execution rhythm
Churn & contraction unmanaged
Fragmented roadmap, low adoption, poor retention
What We Delivered
Deliverable 1
Complete analysis of PLG motion
Leadership alignment workshops
Customer segmentation analysis
Data infrastructure audit
Quick win retention campaigns
Deliverable 2
Top 3 blockers, top 3 opportunities
Product-led roadmap development
Cross functional team restructure
Automated retention workflows
Customer success playbook implementation
Month 5-6
Recommendations and 30/60/90-day plan
Expansion revenue program launch
Engineering culture transformation
Advanced analytics implementation
Sustained NRR growth tracking
Expected Outcome
By implementing this comprehensive transformation plan, we project:
105%+
Target NRR
-40%
Churn Reduction
+25%
NET Revenue Growth
Need help finding your growth blockers?
Before
Stalled growth
Unsure what to focus on.
Guessing what to experiment with.
Your team is stretched thin.
After
Top 3 PLG opportunities you should focus on.
Top 3 Growth bottlenecks to tackle.
Actionable roadmap with clear next steps.
PLG Experts there to help you implement.