AI-powered GTM SaaS Platform
Focus and GTM Alignment
Goal
Find Top PLG Opportunities
Overview
Scattered execution, unclear personas, and inexperience slowed product progress. Teams worked in silos with no structured rhythms or focused GTM strategy.
ARR
$1M-$15M
Productled Maturity Score
2.1
GTM Motion
Sales-led
Team PLG Experience
Low
What Our Experts Found
Undefined User Focus
High
User research spans 30 + questions with no synthesis framework; personas are unclear, so product is built for “everyone and no one.”
Product Design Before Persona Definition
High
Design work and wireframes began before the target user was clearly defined, causing rework and misaligned priorities.
Engineering Building for Undefined Users
Critical
Engineering teams are developing features without a clear persona or validated journey, risking building the wrong product.
Velocity is Slowing Down
High
MBA interns lead core workstreams; teams operate in silos with no structured processes or shared rhythm. Velocity is slowing down
Top Growth Blockers
Lack of Focus and Persona Clarity
The team must stop building for multiple personas and focus entirely on one ICP
Team Inexperience Slowing Execution
The majority of contributors lack product and go-to-market experience, creating a long learning curve and high risk for rework and delayed launch
No Clear Strategy
No validated value proposition will increase launch flop risk.
What We Delivered
Deliverable 1
Complete analysis of PLG motion
Leadership alignment workshops
Customer segmentation analysis
Data infrastructure audit
Quick win retention campaigns
Deliverable 2
Top 3 blockers, top 3 opportunities
Product-led roadmap development
Cross functional team restructure
Automated retention workflows
Customer success playbook implementation
Month 5-6
Recommendations and 30/60/90-day plan
Expansion revenue program launch
Engineering culture transformation
Advanced analytics implementation
Sustained NRR growth tracking
Expected Outcome
By implementing this comprehensive transformation plan, we project:
$10M (+100%)
ARR
20%
Free-to-paid conversion rate
+60%
Improvement in team velocity
Need help finding your growth blockers?
Before
Stalled growth
Unsure what to focus on.
Guessing what to experiment with.
Your team is stretched thin.
After
Top 3 PLG opportunities you should focus on.
Top 3 Growth bottlenecks to tackle.
Actionable roadmap with clear next steps.
PLG Experts there to help you implement.