B2B SaaS Platform with $1M+ ARR
Fix Churn and retention
Goal
Find Top Growth Blockers
Overview
Flat NRR (98–100%) and negative net revenue in 8 of 12 months. High churn (~€72K/month), leadership silos, and no product-led vision caused stalled growth and disjointed execution.
ARR
$1M-$15M
Productled Maturity Score
6.1
GTM Motion
Self-serve
Team PLG Experience
Medium-High
What Our Experts Found
High Churn
Critical
12% churn erodes growth; must replace lost users monthly
Trial-to-Paid Conversion
Critical
Only 10% convert; revenue target at risk
Broker Credibility
Medium
First-time buyers ignored by brokers
Weak Value Perception
High
Users default to spreadsheets; CRM-lite underused
Top Growth Blockers
Inconsistent onboarding experience
Users don’t immediately see their chosen searches
Limited proof of pipeline usage
Adoption is hypothesis-driven, not validated
Credibility not yet established
Brand presentation does not yet inspire trust with professional brokers
What We Delivered
Deliverable 1
Complete analysis of PLG motion
Leadership alignment workshops
Customer segmentation analysis
Data infrastructure audit
Quick win retention campaigns
Deliverable 2
Top 3 blockers, top 3 opportunities
Product-led roadmap development
Cross functional team restructure
Automated retention workflows
Customer success playbook implementation
Month 5-6
Recommendations and 30/60/90-day plan
Expansion revenue program launch
Engineering culture transformation
Advanced analytics implementation
Sustained NRR growth tracking
Expected Outcome
By implementing this comprehensive transformation plan, we project:
≥ 50%
Activation Rate
10% → 15%
Trial-to-paid conversion boost
12% → 9%
Churn reduction
Need help finding your growth blockers?
Before
Stalled growth
Unsure what to focus on.
Guessing what to experiment with.
Your team is stretched thin.
After
Top 3 PLG opportunities you should focus on.
Top 3 Growth bottlenecks to tackle.
Actionable roadmap with clear next steps.
PLG Experts there to help you implement.