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What Are the 3 Types of Product-Led Growth?
Laura Kluz
Strategy
Categories
How to Build a Personalized User Experience for Your Product-Led SaaS Business|
How to Build a Personalized User Experience for Your Product-Led SaaS Business
Jess Cody
All
|8-year growth curve|vertical growth curve|Fire Mario|small Mario is your potential customer, fire flower is what you sell, Fire Mario is what customers buy|aha! moments are deep in the funnel, vanity metrics are upfront|90% of Spotify's revenue is from Premium customers who listen to 75 hours/month|f(star)=Breadth x Depth x Frequency x Efficiency|Spotify's f(star)=Listeners x Content engagement x listening frequency|Visualization of Amplitude's Leading Indicators, Pillar Goals, and North Star|Zynga's stock ticker peaked in March 2012 and fell from April-Sept 2012|chart of Facebook's DAU/MAU rising from 59-64% in 2012-2014|How to Use Data to Build a B2B SaaS Product Strategy with Justin Bauer, EVP Product at Amplitude||||||||||||
How to Build a SaaS Product Strategy Using Data [a 3-Step Guide]
Justin Bauer
Data
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The Value Gap Problem in SaaS & How to Close It
Aggelos Mouzakitis
Offer
|"This Won't Scale" book cover
How to Use 1:1 Cold Email to Drive More Product Signups
Nikki Elbaz
Offer
The Product-Led Growth Flywheel- A Proven Framework for Product Led Growth|flywheel illustration||The Product-Led Growth Flywheel_ A Proven Framework for Product Led Growth
The Growth Flywheel: A Proven PLG Framework
Eric Keating
User
6 Top SEO Secrets From My Time at Typeform|organic traffic growth from 0 to 25,665 from April 2018 to March 2019|Typeform's Spanish homepage with "Formularios" and "Encuestas" in the header|Chart of daily views increasing to 40,000 per month from building on topic authority|AB test of headlines. A: "The online form builder created for humans" and B: "A fast form maker that gets you 3x more completions"|Typeform's template gallery|||||||||||||
Top 6 SEO Secrets From My Time at Typeform
Jake Stainer
Process
How to Use Messaging to Improve Your Website Conversion Rates with Pedro Cortes, SaaS Messaging Consultant|Drift's homepage before it's redesign: headline reads "Connect Your Sales Teams with Your Future Customers NOW"|Drift's homepage after it's redesign: headline reads "Your Website Is More Important Than Ever"|Just Answer Their Objections! Build them a bridge across the chasm|screenshot of GravityView's pricing page after optimization|screenshot of text messaging app's page after optimization|screenshot of InputKit's page after optimization|Before, Baremetrics' page headline read "Recover" and after "Around 9% of your MRR is at-risk of loss to failed payments. What are you doing about it?||||||||
How to Improve Your Conversion Rate Optimization for SaaS With Messaging
Pedro Cortes
Offer
5 Marketing Programs That Will Increase Your Retention (Without Breaking The Bank)|||||||
Customer Retention Marketing: 5 Cost-Effective Programs to Increase Your SaaS Retention Metric
Lyla Rozelle
Data
10 Experiments That Actually Worked for Our PLG Conversion Rates|Does trial length help or hurt your conversion. 14-day trials most common: 30+ days second most. But Conversion Rate Same Across trial lengths|Experiment. We told people their trial was over in a more explicit and obvious way|Experiment. You've exceeded the small team usage plan|Results. First Pro Feature. Opt-in trials. "Gifted" trials|Result. This sounds bad. But it's a good thing, in this case. Before 21.9 days. After 79.2 days.|Results. 4x more customers that same month than our monthly average (At that point)|Result. Record week for conversions (be about 3x). Largest month for new customers conversions|Results. Our new homepage design has lead to a 43% increase in conversion rate. soapboxhq.com To people who don't think design matters, or isn't a valid growth test... Take note.|Result. 8% improvement in that incredibly crucial step in our funnel... "meh". 37 minutes faster to complete that step. "woah".|Result. Didn't hit 5x overnight. But did 3x one week later. Guess what? 33% of the confused, angry, or frustrated people we booked calls with closed into customers.
10 Experiments That Actually Worked for Our PLG Conversion Rates
Brennan McEachran
Process
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From Sales to Product: What Is a Product-Led Organization?
Todd Olson
Strategy
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The User Activation Framework That Unified Product, Growth, and Marketing
Vivek Balasubramanian
Offer
Can Behavioral Economics Help You Build Better Products?|||||||||
Can Behavioral Economics Help You Build Better Products?
Ketan Nayak
User

Tactical Insights On Product-Led Growth

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