Course

Product Qualified Leads

About This Course
Wes Bush
By Wes Bush

The emergence of the Product-Led Growth model has forever changed how we build, sell, and deliver software products to our target market. This try-before-you-buy model has also demanded that we change the way we operate a software business. One of these ways - and the focus of this post - is the way in which we qualify our “leads.”

In this course, you’ll learn:

  • What is the first step in identifying a PQL
  • What are some examples of good PQL definitions?
  • How to identify what a PQL is for your business
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