Vision
Define a compelling vision that gets your team fired up, and outline a clear strategy for getting there.
ProductLed Academy
2x Your Product-Led Revenue
Productled Academy is a live coaching program designed exclusively for SaaS founders & teams who want to scale their product-led revenue from >$100,000 in ARR to 8 figures and beyond.
Trusted by 323+ product-led companies
Unfortunately, the Strategies That Got You Here, Won’t Get You “There”
Hustle, grind, and a relentless focus on selling might be enough to get you to 6 figures. But to break through to the next level, you’ll need to install a scalable system—in a strategic order.
Phase #1
Build an 8-Figure Foundation
You can’t build a skyscraper on a shaky foundation—even if it was good enough to get you to product-market fit.
During this phase of the program, we’ll work with you on fine-tuning the fundamentals of your product-led business so that it can withstand the strain of significant growth.
By the end of Phase 1, you’ll have an optimized foundation that’s ready to hold the weight of that next stage.
During this phase of the program, we’ll work with you on fine-tuning the fundamentals of your product-led business so that it can withstand the strain of significant growth.
By the end of Phase 1, you’ll have an optimized foundation that’s ready to hold the weight of that next stage.
User
Go deeper than “jobs to be done” with improved customer research processes and KPIs.
Model
Identify and fine-tune the best product-led model for your users, beyond simply “freemium or free trial.”
Phase #2
Craft An Effortless Customer Journey
To build a product that sells itself, you need to make it effortless for users to signup, experience value, and upgrade on their own without talking to you.
During this phase of the program, we’ll work with you on your whole customer journey—minimizing friction at every stage.
By the end of Phase 2, you'll have an optimized customer journey that makes it truly effortless for users to upgrade.
During this phase of the program, we’ll work with you on your whole customer journey—minimizing friction at every stage.
By the end of Phase 2, you'll have an optimized customer journey that makes it truly effortless for users to upgrade.
Offer
Distill the value of your product into an irresistible offer that more users get excited to sign up for.
Experience
Improve your onboarding by deploying a proven framework for getting users to value faster.
Pricing
Optimize for scale by aligning pricing with value metrics—so that revenue scales with user success.
Phase #3
Structure For Exponential Growth
Once your foundation is laid and your product sells itself, the key to reaching significant scale lies in compounding the efforts of your team.
During this phase, we’ll work with you on structuring your team and processes in a way that 10x’s their impact—transitioning you from incremental growth to an exponential growth curve.
By the end of Phase 3, you'll have the systems in place across your whole company to ensure success at scale.
During this phase, we’ll work with you on structuring your team and processes in a way that 10x’s their impact—transitioning you from incremental growth to an exponential growth curve.
By the end of Phase 3, you'll have the systems in place across your whole company to ensure success at scale.
Data
Identify the 5-15 metrics that are mission-critical in monitoring potential bottlenecks as you scale.
Process
Install a 7-step process for building experiments, prioritizing the high-impact ones, and launching them.
Team
Make sure you have the right team members in the right places, with an org structure that can scale.
Real Results From Our Alumni
“I couldn’t have done this without ProductLed!”
See how SaaS founders around the world are growing their businesses through coaching with ProductLed.
4.7 • Excellent
"We accomplished so much in our transition. We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion."
Ian Roberson
Head of Product-Led Growth
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
Gergana Berman
Senior Product Manager
Created By Wes Bush.
Wes Bush is the #1 leading expert on product-led growth and literally wrote the bestselling book ‘Product-Led Growth: How to Build a Product That Sells Itself’.
For the last 8 years, Wes has consulted for some of the world's leading SaaS companies like Microsoft, Keap, Vidyard and Boomi—helping them design product-led strategies and processes that drive 8 figures (and beyond!) in revenue.
After helping 100s of companies succeed with product-led growth, he’s taken what works best and created this program exclusively for founders who’ve achieved product-market fit and initial traction… and are now ready to scale.
For the last 8 years, Wes has consulted for some of the world's leading SaaS companies like Microsoft, Keap, Vidyard and Boomi—helping them design product-led strategies and processes that drive 8 figures (and beyond!) in revenue.
After helping 100s of companies succeed with product-led growth, he’s taken what works best and created this program exclusively for founders who’ve achieved product-market fit and initial traction… and are now ready to scale.
How ProductLed Academy Works
Join the program and get the support you need to scale up PLG. You and your team will get…
1
Weekly Coaching Calls
You’ll get direct access to our coaching team to help implement the ProductLed Method every week, and get all of your questions answered.
2
Extensive Training for Your Core Team
You’ll get total access to all ProductLed courses, templates, tools and resources—everything you need to educate your team and equip them to drive 8-figure growth.
3
Access to an Elite ProductLed Community
You'll join an exclusive community of high-caliber peers who are at the same stage of business growth—all ready to share their insights and feedback.
“This program was highly informative and practical, with a strong focus on real-world examples and case studies! You guys did an amazing job.
I would highly recommend this program to anyone looking to implement a product-led growth strategy in their business!”
I would highly recommend this program to anyone looking to implement a product-led growth strategy in their business!”
Luka Kankaras
Storylane
Pricing
2x your product-led revenue with the right level of support.
Rated 4.75
Starter
Implement PLG Alongside A Group Of Ambitious Peers. For startups and SMBs looking to launch and grow their product-led business.
What's Included?
Weekly (60 min) group coaching calls with Wes Bush
(4 per month)
Includes access for 3 colleagues
Access to the ProductLed System
Access to an ambitious community of product-led growth leaders
Unlimited async questions
$1k USD / month
Sign Up & Pay NowProfessional
Work With An Elite ProductLed Coach. For midsize companies ready to scale and optimize their product-led business.
What's Included?
Everything in Starter Plan
Weekly (60 min) 1:1 product-led growth coaching (4 per month)
Includes access for the entire leadership team.
$5k USD / month billed annually
Get MatchedElite
For a Limited Time, Work 1:1 With Wes Bush. Best for scale-ups and enterprises.
* Only 2 spots left
* Only 2 spots left
What's Included?
Weekly (60 min) 1:1 product-led growth coaching with Wes Bush where you implement the ProductLed Method (4 per month)
$15k USD / month billed annually
Apply NowGood Fit guarantee
see amazing results within 30 days, or your money back.
Bonus: A Strategic Planning Call
This hour-long deep dive will help us get to know your business in detail, and map out where you are in your product-led journey. Then, we’ll create a step-by-step action plan so you know where to focus.
As soon as you join, you’ll be able to book your call, so you can start making massive progress on building a world-class product-led business.
Ready To Unlock Your Next Stage Of Growth?
Complete our short application to make sure ProductLed Academy is a good fit for you.
Frequently Asked Questions
It takes roughly 12 months to install the full "ProductLed Method" in your business. On average, we spend about four to six weeks building out each of these components:
- Vision - Defining a compelling vision that gets your team fired up, and mapping out a clear strategy for getting there.
- User - Going deeper than “jobs to be done” with improved customer research processes and KPIs.
- Model - Identifying and fine-tuning the best product-led model for your users, beyond simply “freemium or free trial”.
- Offer - Distilling the value of your product into an irresistible offer that more users get excited to sign up for.
- Experience - Improving your onboarding by deploying a proven framework for getting users to value faster.
- Pricing - Optimizing for scale by aligning pricing with value metrics—so that revenue scales with user success.
- Data - Identifying the 5-15 metrics that are mission-critical in monitoring potential bottlenecks as you grow.
- Process - Installing a 7-step process for building experiments, prioritizing the high-impact ones, and launching them.
- Team - Making sure you have the right team members in the right places, with an org structure that can scale.
By mastering each of these components, you’ll be able to scale your self-serve revenue, faster.
The first 20 minutes of the live coaching call are dedicated to a specific component of the ProductLed Method. Then the last 40 minutes are a Q&A session. This Q&A part of the group coaching call is for you, and you’re free to ask any question you like, even if it’s not related to the specific component we spoke about earlier.
Some questions might not be relevant to you right away, but you’ll soon realize that many of those questions are actually quite relevant to your business. And so you leave with a different perspective.
Some questions might not be relevant to you right away, but you’ll soon realize that many of those questions are actually quite relevant to your business. And so you leave with a different perspective.
Yes, you can ask as many questions as possible on the live group coaching calls. You’ll also receive access to our Founders Community, where you’ll be paired up with 2 to 3 other founders to be your sounding board on all of your toughest challenges. Here, you can also spark conversations with every other founder in the community to gain their experience-backed advice.
The beauty of the ProductLed Method is that it really helps you uncover the real bottlenecks to your growth – whether that be your onboarding, pricing, or something else.
You’ll be able to put your energy towards what will really move the needle on your business, starting today.
You’ll be able to put your energy towards what will really move the needle on your business, starting today.
Yes! You can bring up to two co-founders to every coaching call. They’ll also have access to the Founders Community and our training programs – ProductLed Growth Certificate and ProductLed Acquisition.
No, there's no minimum commitment when you pay monthly – you can cancel or pause your coaching at any time. But if you choose to pay upfront, we offer discounted rates for 6 and 12-month commitments.
DON’T TAKE OUR WORD FOR IT
Follow in the Footsteps of Success Stories Like…
A small but mighty team, we worked with this startup to re-launch its freemium model with a strong focus on onboarding improvements, doubling its free-to-paid conversion rate within six months.
Read the full story
Our conversion rate from free to premium literally doubled in the month after launch.
Mike Prgin
Founder & CEO
We coached this $30+ million company to double down on its product-led strategy and model, significantly improving its free-to-paid conversion rates. More importantly, the CEO had more clarity about what the next step was for scaling the product-led business.
Listen to the full story
“A big win is having a free trial-assisted experience. It’s different than how we had done a free trial years ago, which we didn’t do successfully, by the way. A bunch of customers don't want to talk to sales reps, and we didn’t have a way for them not to do that before.”
Clate Mask
CEO
With complete buy-in from leadership and an entire team on board for training, this $4B company made the transition from sales-led to product-led and built a self-serve engine from $0 to multiple 8-figures.
Read the full story
We accomplished so much in our transition. We’ve doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.
Ian Robertson
Head of Product-Led Growth
Join now and start scaling your product-led business faster
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We can understand how pricing may be an issue, however we have a more affordable version of the program here if you’d like to check that out?
Learn MoreWe can understand how pricing may be an issue, however we have a more affordable version of the program here if you’d like to check that out?