ProductLed Events.

Our team regularly hosts webinars, special events and live workshops. Join us for an upcoming event. 
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Upcoming Events

Live Expert Q&A

How to create a product adoption strategy with Andrea Saez

🗓 Apr 7 (Wed), 9:50 AM - 10:30 AM EDT

🏷 Limited free tickets

👤 Andrea Saez

Product-led highlights the importance of allowing your product to sell itself, and lots of great outputs to achieve that, from messaging to great onboarding, but how do you decide where to put your focus first? This is where your product adoption strategy kicks in - understanding how to best prioritize that strategy as a team. In this Q&A, you'll learn:

  • Team structure and OKRs
  • Understanding and mapping out your customer journey
  • Outline buyer and user personas
  • Working as a team to reach your goals
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Limited seats are available. Reserve your spot now.

Live Expert Q&A

How to Grow a Product-Led SaaS Business from $0 to $1M+ ARR with Corey Haines

🗓 Apr 8 (Thu), 1:50 PM - 2:30 PM EDT

🏷 Limited free tickets | Priority access for ProductLed Pro members

👤 Corey Haines, Founder of Swipe Files

​In this live expert Q&A, Corey Haines (former head of growth at Baremetrics and currently the founder of Swipe Files) breaks down his five-part framework to grow a product-led SaaS from $0 to $1M ARR. You'll learn:

  • How profitable SaaS companies systematically acquire and retain customers the hack-free, spam-free way
  • How Corey applied his framework to Baremetrics and with other clients he’s working with
  • How to drive sustainable growth in an actionable, tangible way
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Limited seats are available. Reserve your spot now.

Live Expert Q&A

The product-led journey at Buffer with Tom Redman

🗓 Apr 20 (Tue), 3:30 PM - 4:15 PM EDT

🏷 Limited free tickets

👤 Tom Redman

How's your growth model is not always as black and white as you might hope! For example, instead of picking a freemium vs. free trial for your business, a hybrid model might be the best. In this Q&A, you'll learn:

  • The product development process at Buffer
  • Buffer’s journey with product-led growth
  • How to pick between a freemium, free trial, or hybrid model for your business
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Limited seats are available. Reserve your spot now.

Live Expert Q&A

How to define and collect the right data for your product

🗓 Apr 21 (Wed), 9:50 AM - 10:30 AM EDT

🏷 Limited free tickets

👤 Arpit Choudhury 

Being data-driven is basing decisions exclusively on available data, without understanding its origin or questioning its accuracy. On the other hand, someone who is data-led is comfortable working with data, has confidence talking about data, and is able to make data-informed decisions while factoring in intuition and experience. In this Q&A, you'll learn:

  • How to consolidate data from all your customer touchpoints to inform your onboarding strategy
  • Why it's important to be data-led and how you can start today
  • Important strategies for data democratization and privacy.
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Limited seats are available. Reserve your spot now.

Live Expert Q&A

What it takes to go from sales-led to product-led with Stephanie Cox

🗓 Apr 22 (Thu), 10:50 AM - 11:30 AM EDT

🏷 Limited free tickets

👤 Stephanie Cox

Getting into product-led growth from being a sales-driven organization is quite a decision and journey. Your salespeople are going to lose a lot of control and your product in itself needs to evolve for the PLG journey. In this Q&A, you'll learn:

  • Shift from marketing to sales without losing steam
  • Go from sales-led to product-led
  • Get buy-in from your organization
Register Now

Limited seats are available. Reserve your spot now.

Live Expert Q&A

How radically stand out from your competition with Louis Grenier

🗓 Apr 28 (Wed), 11:50 AM - 12:30 PM EDT

🏷 Limited free tickets

👤 Louis Grenier

Radical differentiation is the only way to stand out when clutter is everywhere. This is especially true for product-led businesses, where competition is so rampant. The only way to win is by standing out. In this Q&A, you'll learn:

  • What experts don’t tell you about differentiation
  • Why standing out is the opposite of taking risks
  • The antidote to marketing bullshit
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Limited seats are available. Reserve your spot now.

Live Expert Q&A

How to grow a 7-figure SaaS business using product-led growth with Alison Taylor

🗓 Apr 29 (Thu), 2:40 PM - 3:30 PM EDT

🏷 Limited free tickets

👤 Alison Taylor

"But we’re product-led. Our product is self-serve. Visitors can sign up and purchase it without the need of any salespeople, right?” I’ve heard this too many times to count. This isn’t always the case. Let me be clear—being product-led doesn’t automatically mean you’re anti-sales. In this Q&A, you'll learn:

  • Their unique approach to sales, support, and customer success
  • The best time for the sales team to reach out to free users
  • Lessons learned from growing a 7-figure product-led business
Register Now

Limited seats are available. Reserve your spot now.

Live Workshop

Customer Messaging Workshop

🗓 TBA

🏷 $297 for non-members | Free for ProductLed Pro members

👤 Katelyn Bourgoin, Founder of Customer Camp

  • Stop wasting time chasing the wrong customers. This workshop will help you to zero-in on your most profitable buyers.
  • Learn how the world’s fastest-growing companies use customer insight to design innovative solutions and grow 2-3X faster.
  • Craft measurably better messaging and walk away with a complete messaging document to align your team.
  • Design your growth map.
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Be the first to know when this is up. Limited seats are available.

Live Workshop

Build Your Straight-Line Onboarding

🗓 TBA

🏷 $297 for non-members | Free for ProductLed Pro members

👤 Wes Bush and Ramli John

  • Critically evaluate user onboarding processes and identify and fix usability flaws using a data-based approach
  • Leverage consumer psychology frameworks and UX best-practices to turn even hard-core skeptical users into passionate product advocates
  • Confidently build and deliver first-class product experiences that don’t overwhelm new users — and help them easily adopt new habits with your product
  • Guide and support new users in experiencing precious “Aha!” moments while achieving faster time-to-value with your product
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Live Workshop

Product Strategy Workshop

🗓 TBA

🏷 $297 for non-members | Free for ProductLed Pro members

👤 Gibson Biddle, Former VP Product at Netflix

  • Learn a step-by-step approach to define your product strategy
  • Identify your high-level engagement metric — the equivalent of monthly retention at Netflix
  • Create a product roadmap for the next four quarters
  • Delight customers in hard to copy, margin-enhancing ways
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Live Workshop

Product-Led Sales Workshop

🗓 TBA

🏷 $297 for non-members | Free for ProductLed Pro members

👤 TBA

  • Learn why, when, and how to add sales to your product-led organization
  • Understand what makes a good product-led salesperson
  • See how the product-led sales process looks like in companies like Slack, HubSpot, and more
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Be the first to know when this is up. Limited seats are available.

Live Workshop

Product Positioning Workshop

🗓 TBA

🏷 $297 for non-members | Free for ProductLed Pro members

👤 April Dunford, Author of Obviously Awesome

  • Spot the sure-fire signs of poor positioning
  • Learn a step-by-step process to nailing your product positioning
  • Avoid and overcome positioning challenges
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Be the first to know when this is up. Limited seats are available.

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