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For SaaS founders & their GTM teams

Learn the fundamentals of product-led, for free

Product-Led Fundamentals is the free training that breaks down which businesses should (or shouldn't) go product-led, why it's critical to think about this now, and how to create a strong foundation for successfully building a product-led model.

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Learn from world-class PLG experts · Watch any time
Sound familiar?

2 things you need to know if you work for a SaaS company

01

Sales-led businesses are starting to struggle

Companies that rely on high-touch sales processes are feeling the pinch of rising acquisition costs, premium prices, unnecessarily long sales cycles, leaky pipelines with low conversion rates, and limited scalability.

02

Product-led businesses are taking their place

By re-engineering their products into try-before-you-buy growth engines, product-led businesses are seeing lower acquisition costs, better user experiences, faster sales cycles, and rapid global scalability.

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You can get instant access to our free training

In just 44 minutes, you'll get clear on whether your business should be going product-led, how to go about it the right way if you decide to transition to PLG, and which critical steps you need to follow to make it a success.

  1. 01
    Why product-led businesses tend to scale much faster and how you can tap into the same powerful drivers
  2. 02
    The 3 specific market forces that are quickly making PLG the only way for many SaaS companies to survive
  3. 03
    How to establish a solid foundation for your PLG model and why it's not as simple as just launching a free trial
  4. 04
    3 mindset shifts your company needs to make and how to create a product-led culture that drives success
  5. 05
    The 4-step framework that every company should follow when developing their free trial or freemium model
Plus

Earn your first PLG certification

Once you've completed the training, pass the final exam to receive your Product-Led Growth Fundamentals Certificate. In an industry where product-led growth is fast becoming the new normal for SaaS companies, getting PLG certified will set you apart in a crowded job market.

Watch now for free →
Learn from world-class PLG experts · Watch any time
Super easy to digest and informative. I definitely recommend this for anyone interested in PLG.
Stephen Barta
Customer Success Manager, Vena
Watch now for free →