The ProductLed Library/ Product-Led Onboarding
Turn more sign‑ups into lifelong customers.
For anyone who owns onboarding, whether you're building it from scratch or fixing one that leaks. Ramli John's EUREKA framework walks you through six steps, in the order to do them.
BY RAMLI JOHN · FOREWORD BY WES BUSH · 11 CHAPTERS
"Most growth problems start in the onboarding when people sign up and leave. Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding."
"Before you can get users HOOKED on your product, you have to first ensure they start using it. Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect onboarding experience."
"Your product's growth depends on how successful you are in onboarding new users. This book offers a specific, detailed, and useful approach to improving your product's onboarding. It should be on every product and marketing leader's reading list."
Why this book
Your growth depends on your product's first impression.
The sign-ups come in, and then they go quiet. Free accounts don't convert, and most new users never reach the value you built for them.
The fix is rarely more traffic. It's the first few minutes inside your product. Today's users don't have the time or patience to figure things out alone, so anything less than smooth loses them before their Eureka moment.
This book gives you the framework to fix that, whether your onboarding is brand new or years old.
"40-60% of all new users to products won't even bother to come back a second time to use the product after they sign up. That's why you have to read this book."
What's inside
Six steps to master onboarding with the EUREKA framework.
Teams who used EUREKA
What happens when you get users to value fast.
2x trial-to-paid, 315% more MRR in six months
"One of our clients doubled their trial-to-paid conversion rate. This drove a 315% increase in MRR in six months, just by removing one step in their user onboarding!"
Seven onboarding steps removed
"We were able to remove seven steps in our onboarding, which dramatically increased our activation rate."
An extra 1% growth every month
"We've achieved an increase of 1% of additional MoM growth. This framework is very practical, no bull."
"In this book, Ramli shares an actionable, step-by-step framework for onboarding new users based on years of experience in the field. It's a must-read for founders, product managers, and marketers."
Get the book
Three ways to own it.
Every edition is delivered instantly, direct from ProductLed.
This book
Just the book.
$19USD
Individual access
- ✓Product-Led Onboarding, digital edition
- ✓PDF, EPUB + audiobook
- ✓Read or listen on any device
Three-book bundle
Recommended
All three. Just for you.
$29USD
Individual access
- ✓All three books in every format
- ✓PDF, EPUB + audiobooks
- ✓Wes Bush AI included
Team bundle
All three. For your whole team.
$99USD
One purchase for your team
- ✓Share all three books with your team
- ✓Add as many teammates as you like
- ✓Wes Bush AI for everyone
If you want it in print, it's on Amazon →
Want 10 or more paperbacks for your team or an event? Email hello@productled.com
Inside the team bundle
All three books for everyone on your team.
Onboarding is a team sport. One license gives product, growth, marketing and success the same playbook.
Buy it"Just a 5-10% increase in our onboarding rate translates into a huge amount of incremental ARR."Wyatt TuckerGrowth Operations Manager, Mixpanel
All three books
Every format, for everyone on your team.
Usage license
Share them with your whole team.
Wes Bush AI
Ask anything, 24/7, shareable with the team.
About the author
Ramli John.
Ramli John is the author of Product-Led Onboarding, focused on helping SaaS companies improve onboarding, activation, and retention.
LinkedIn →X →More from Ramli →
FOREWORD BY WES BUSH, FOUNDER OF PRODUCTLED AND AUTHOR OF PRODUCT-LED GROWTH
Give every new user their Eureka moment.
Get onboarding right and new users don't just try your product. They thrive with it, and they become lifelong customers and raving fans.