Product-Led Onboarding.
How to turn users into lifelong customers. Ramli John’s EUREKA framework, with a foreword by Wes Bush.
“Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding.”
Just like dating, your company’s growth depends on first impressions.
If you’ve been in the SaaS space for some time, you’re probably all too familiar with these problems:
- Free accounts don’t convert to paid nearly as often as you would like.
- A large chunk of users never get to experience the full value of the product.
- Your platform is littered with dead accounts that are taking up valuable space.
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast.
What’s more, they want more than they paid (or didn’t pay) for, and they want it now. So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.
In this book, you’ll learn the simple 6-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time. Best of all, it’s a process that will easily become second nature.
- Grab your customers’ attention from the get-go.
- Make it easier for users to get good at using your product so they are more likely to use it.
- Match value with behaviors and get users addicted to your product.
- Win loyalty and praise by making clients feel like a VIP.
- Involve sales and high-touch support in the onboarding process.
- Rinse and repeat, and watch your business grow while you sleep.
Get this right and your new users will thrive with your product, and become lifelong customers.
Six steps that spell EUREKA.
The heart of the book: one chapter per step, from the team you need to the loop that keeps your onboarding getting better.
Go all in on product-led growth.
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“Before you can get users HOOKED on your product, you have to first ensure they start using it. Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect onboarding experience.”
“Your product’s growth depends on how successful you are in onboarding new users. This book offers a specific, detailed, and useful approach to improving your product’s onboarding. It should be on every product and marketing leader’s reading list.”
