5-DAY INTENSIVE FOR AI/SAAS LEADERS

Get Users To Value In 60 Seconds Or Less With AI

Products hitting $100M ARR in record time get users to value in 60 seconds or less.
WARP Week shows you how in 5 days.
Cohort runs: March 2-6, 2026
5 sessions. 90 minutes each.
11 am - 12:30 pm EST
Led by Wes Bush, founder of ProductLed
Trusted by 434+ SaaS Companies, From Seed to Scale
The Problem

Users Tolerate Your Product’s Friction Only Because There’s No AI-Native Alternative Yet

That’s temporary. When a product delivers value instantly, users don’t complain about your product. They leave and never come back.
You have a choice.
wait for someone else to replace your product
be the one who wins your category
The Proof

The Companies That Figured This Out Are Leaving Everyone Else Behind

The fastest-growing software companies didn't shorten the path to value. They deleted it. Users don't set up. They don't configure. They just get the outcome they came for - immediately. 
Company
Old Way
New Way
Results
Genspark
3 days to build a deck
60 seconds to a full presentation
$0-$100M ARR
8 months
Lovable
Weeks to ship an app with developer
60 seconds to working code
$0-$100M ARR
8 months
Midjourney
Days with a designer
60 seconds to finished art
$0-$200M ARR
~2 years
That's zero friction to value.
It's what separates struggling $1M ARR companies from $100M ARR rocketships, and it's exactly what you'll build in WARP Week.
Your Invitation

Join WARP Week 
A Live 5-Day Sprint

WARP Week is a 5-day live intensive designed for one purpose: help you engineer a product experience where users get value in 60 seconds or less.
What You Get

To Build A Product Users Choose In 60 Seconds And Never Leave

1. Live, Hands-On Workshops
Each day tackles one key element of Zero Friction To Value with hands-on exercises, live feedback, and real-time pressure-testing to totally rebuild your product's path to value.
2. Every session is led by Wes Bush
Wes is with you in every session: teaching, questioning your assumptions, and giving you direct feedback on your product's friction. You’ll build in the same room with him for 5 straight days.
3. Leave with proven framework and 90-day roadmap to execute
The WARP Framework gives you a repeatable diagnostic for identifying and eliminating friction every time your growth stalls. So you can quickly get back on the fast-track to $100M+ ARR.
4. Work alongside vetted AI founders 
Get lifetime access to a private Slack group where you’ll build relationships with vetted founders who already have products in the market, and who are working on the same problems as you.
The Full Schedule

5 Steps to Building a Product That Thrives in the AI Era

Step 1
Step 2
Step 3
Step 4
Step 5

Day 1: Pervasive Pain — Is The Problem Worth Solving This Way?

MONDAY, MARCH 2nd, 2026 · 11:00 AM – 12:30 PM EST

In this live session, you'll:

‍

  • Map every friction point in your market, from workarounds to time theft, forced tradeoffs, emotional fatigue, and expert dependency. You’ll then source real evidence from interviews, reviews, support tickets, and competitor complaints to prove the pain is widespread, frequent, and loud

  • Run the Pervasive Pain Checklist to determine whether your problem can support WARP-speed growth or whether you're optimizing the wrong product entirely

  • Meet your cohort and join the private Slack community

Homework: Complete your Pervasive Pain evidence file. If you can't find millions of people struggling with this problem online right now, you'll know now before wasting months building the wrong product.

Day 2: Win Preference — Make The Old Way Feel Outdated

TUESDAY, MARCH 3rd · 11:00 AM – 12:30 PM EST

In this live session, you'll:

‍

  • Define your "From → To" transformation. Pressure-test whether your "To" actually makes the "From" feel obsolete (not just slightly better)
  • Craft a new approach that replaces the old workflow instead of optimizing it, mapping exactly how many steps, how much time, and how much expertise you eliminate
  • Lock in opinionated defaults so users experience value before they make a single decision (because every choice you make for them is friction you remove)
Homework: Draft your preference positioning and run the "Can't Go Back" test. If users would merely be "annoyed" going back to the old way, preference is weak.

Day 3: Activate Instantly — Engineer The 60-Second Moment

WEDNESDAY, MARCH 5th · 11:00 AM – 12:30 PM EST

In this live session, you'll:

‍

  • Identify the real blockers killing activation — knowledge gaps (what users need to understand), skill gaps (what users need to execute), and product gaps (what users need to configure) — then determine which ones your product can eliminate entirely
  • Design your activation sequence so AI agents handle the heavy lifting and users direct instead of operate — turning "how do I do X?" into "X is done"
  • Complete the Instant Activation sentence: "[Your Product] lets users [new capability] — without [being X or doing Y]." If that sentence doesn't make someone say "wait, really?" you haven't nailed it yet.
Homework: Build your Activation Blueprint, the specific flow where users gain a new capability in 60 seconds or less.

Day 4: Repeatable Leverage — Eliminate Organizational Friction

THURSDAY, MARCH 6th · 11:00 AM – 12:30 PM EST

In this live session, you'll:

‍

  • Audit every human standing between a new visitor and a fully expanded account — support answering questions the product should answer, CSMs sending check-ins the product should trigger, sales closing upgrades the product should handle
  • Deploy AI agents and product fixes to eliminate that work — not as a chatbot band-aid over a broken experience, but as a genuine replacement for manual intervention


  • Design your product to sell itself — so users experience real value on the free tier, hit natural moments where paid features become obviously valuable, and upgrade without ever talking to sales
Homework: Complete your Leverage Audit. The gut check: if 10,000 users signed up tomorrow, could you activate, convert, and keep them without hiring anyone?

Day 5: Your 90-Day Roadmap — To Execute

FRIDAY, MARCH 7th · 11:00 AM – 12:30 PM EST
  • Prioritize which layer of friction to attack first based on your WARP scores

  • Build a 90-day sprint plan with 30/60/90-day milestones and pressure-test it live with Wes and the cohort

  • Walk away knowing exactly what to build, what to cut, and in what order — so you can start executing next Monday morning
What Is The WARP Speed Framework?

WARP: 4 Forces That
Get Users To Value In 60 Seconds

Every company that's hit $100M ARR at record speed shares four traits. Miss one, and friction kills your growth. Nail all, and users can't imagine going back. WARP Week is where you build the foundation for all four.
W
Win Preference
Users try you once and can’t go back. The old way feels broken.
A
Activate Instantly
Users get value in 60 seconds or less.
R
Repeatable Leverage
You scale revenue without scaling headcount.
P
Pervasive Pain
You’re solving a problem millions are desperate to fix right now.
Learn Directly From The OG Of PLG: Wes Bush
After a decade helping B2B SaaS companies go product-led, I noticed something different about the fastest-growing AI companies.

They were moving at an entirely different speed.

So I studied their PLG motions — Cursor, Lovable, Gamma, Midjourney, and more — and combined those insights with what I learned helping 434+ companies generate over $1B in self-serve revenue.

The result is the WARP Framework. And WARP Week is where I teach it, alongside software and AI founders who are just as hungry as you are.
Wes Bush Portrait
Is this You?

WARP Week Is Built For Innovators Who Are Ready To Lead the AI Era

Every company that's hit $100M ARR at record speed shares four traits. Miss one, and friction kills your growth. Nail all, and users can't imagine going back. WARP Week is where you build the foundation for all four.
This is for you if:
Have a product in market with users or early revenue
Know they're not growing fast enough to capture their category
Want clarity on exactly what to fix, and in what order
Are willing to do the work, not just attend the sessions
Want to be in a room with other serious AI founders
Can commit to 5 consecutive days (March 2–6, 11am–12:30pm EST)
This is not for you if:
Pre-product founders (build something first, then apply for a future cohort)
Tourists and spectators—we vet every application to screen them out
Users stop using the product long before the free trial is up
Anyone looking for "hacks" or shortcuts
Enterprise companies with 12+ month sales cycles
People who can't protect 90 minutes a day for one week
Join an exclusive community

The Innovators You’ll Build Alongside

WARP Week gets you access to an exclusive community of AI and software innovators, where everyone has been vetted, everyone is building, and everyone is committed to doing the work.

Meaning the builders you’ll meet in WARP Week are solving the same problems you are, moving just as fast, and are set on building companies that define their categories.

They’ll also be the people you:

  • Pressure-test ideas with during the week
  • Stay connected with in our private community
  • Text when you need a gut check at 11pm
  • Trade intros with as your networks grow
  • Watch them hit WARP speed while you do the same

WARP Week isn’t a course you buy and forget. You’ll come for the content. But you’ll stay for the community.

Exclusive Community
Special bonus

Review Your 60-Second Product Flow With Wes Bush

Everyone who complete all 5 days of WARP Week homework unlock a 45-minute 1:1 call with Wes.

On this call, you'll:

  • Pressure-test your 60-second activation sequence
  • Refine your positioning and activation flow
  • Identify the one or two moves that will collapse your time-to-value fastest


This isn't available for purchase. You earn it by doing the work.

If you show up to WARP Week but don't complete the homework, you won't get the call. No exceptions.

‍

Wes Bush
What You Walk Away In Hand

Everything You Get With WARP Week

$17,000 of value packed into a 5-day intense sprint.

5 days of live, hands-on workshops with the WARP Framework — the system behind $1B+ in self-serve revenue across 434 SaaS companies. ($5,000 Value)

Your Leverage Audit — a complete map of organizational friction: every human doing what your product or AI agents should do. ($1,000 Value)

Direct access to Wes Bush for real-time feedback on your product's friction, your positioning, and your roadmap  in every session. ($3,000 Value)

WARP Community (lifetime access) — private Slack with your cohort and all WARP Week alumni. ($1,000 Value)

The WARP Diagnostic Framework — a repeatable system for identifying and eliminating both layers of friction, every time growth stalls. ($1,000 Value)

30/60/90-day check-ins — structured accountability to keep momentum after the week ends. ($500 Value)

Your Activation Blueprint — the specific sequence that gets users to value in 60 seconds, designed during the intensive and ready to ship. ($3,000 Value)

Your 90-Day Roadmap — a prioritized sprint plan with 30/60/90-day milestones. ($500 Value)

45-minute 1:1 call with Wes — earned by completing all five days of homework. Not available for purchase. ($2,000 Value)

How Much does WARP Week Cost?

1 Sprint. 5 Days.
Incredible Value.

Join WARP Week to build the best product that gets users to value the fastest in your market.
Payment deadline: February 27th. After that, your spot is released and the next cohort date is TBD.
WARP Week · Cohort 1 · March 2–6, 2025
Your Investment
$2,500
Per seat · One-time payment · Full refund if not accepted
Every seat to WARP Week includes:
5-day live WARP Week intensive
Lifetime access to the exclusive WARP community
30/60/90-day milestone check-ins
1:1 call with Wes (if you complete the homework)
We review applications within 24 hours. Full refund if not accepted.
Enrolling 5+? Email wes@productled.com
What's Next

Here's How to Apply

Submit your 4-question application.
We ask a few questions about your product, your market, and where you're stuck.
Instant review
Know in 2 seconds
Secure your spot before we fill up
You're in. See you on March 2nd.

Frequently Asked Questions

I'm not a founder. Can I still join?
"Why 60 seconds? Why is that the goal?"
My product is complex. 60 seconds feels impossible.
What's the difference between this and just 'improving onboarding'?
What exactly is WARP speed?
I'm too busy for a 5-day intensive.
What if I can't make a session?
Is Wes actually in the sessions?
“I have a co-founder. What do I do if I want them to join?”
What happens after the 5 days?
I don't know if 60 seconds is realistic for my product.
The Window is closing

Your Competitors Are Already Working On This

Every week, another AI company figures out how to deliver value in seconds. The companies that do will quickly become the obvious choice in their market.

WARP Week gives you the foundation to be the first-mover in your market. The question isn't whether this matters. It's whether you'll build it before someone else does.