As a product-led business, you have an unfair advantage over competitors as you have unlimited access to a dominant growth engine and significantly lower CACs. But, it takes an entire team to make the strategy work.
This week, we’ll go over:
Wes Bush:
But the big question now becomes, well how do you unify teams? One of the easiest ways to unify all teams is really just to measure success in a new way. So whenever we're thinking of the main difference between sales-led and product-led organizations, I truly believe that it comes down to how we define success. That is one of the biggest differences here. And so in a sales like company, success is often defined as closing a deal. We ring that bell internally to signify success, we've closed a deal.
Wes Bush:
Whereas, in a product-led company, success takes on a whole new meaning. Product-led companies live and die by user success. If your users can't figure out how to get value from your product, game over. You won't be able to make the model work. But if you're able to deliver value upfront, before paywall, you won't just have a new customer, you'll also have a new advocate. And that's because your user's success will eventually become your success, in a product-led business. That is quite literally the whole secret behind product-led growth. When you start aligning your company success with your user success, something incredible happens. It signals to everyone on your team that this is an organization that believes its product isn't just something you sell, it's how you serve others. But that doesn't happen unless you measure success the right way.
