Putting It All Together

As a product-led business, you have an unfair advantage over competitors as you have unlimited access to a dominant growth engine and significantly lower CACs. But, it takes an entire team to make the strategy work.

This week, we’ll go over:

• How to lead the mindset switch on your team from “sales-led” to “product-led”
• The role every team plays in a product-led organization
• The one unifying metric every team needs to be aware of to play a part in your product-led growth strategy
• How to build out an ongoing optimization process
• Examples from companies like Wistia, HubSpot, Postscript
• ...and moreAs a product-led business, you have an unfair advantage over competitors as you have unlimited access to a dominant growth engine and significantly lower CACs. But, it takes an entire team to make the strategy work.

Wes Bush:
So to put it all together here, I want to really bring us back to what got us here in the first place. When we're looking at the very first module together, I asked you, what is a world-class product experience resemble? What does it feel like?

Wes Bush:
And we came to the conclusion that a world-class product experience, it looks something like this. What we promise our users and what we're able to deliver in our product, is the experience value and the best products, these almost feel like exactly the same thing. Hopefully even the experience value is better than the perceived value that we thought we were going to get from the products.

Wes Bush:
But the big challenge here, throughout this entire program so far, has really been focused on the messy middle; between promising someone something and then actually experiencing that value. There's a big gap here and one of the biggest ones is time-to-value. And the bigger this time-to-value is, the harder it will be for you to solve for end user pain, is at the end of the day, one of the secrets of product led growth is that your users success will eventually become your success.