And a little over 5 years ago I was in demand generation at a B2B SaaS startup called Vidyard.
Now, I have the best job ever: I consult some of the world’s largest SaaS companies on product strategy, speak on stages across the globe & command the highest fees in my market.
So how did I manage to become the top expert on Product-Led Growth?
Here’s the short story:
At Vidyard, we launched a freemium product which quickly ballooned to over 100,000 users.
And it was my job to figure out how to acquire new users, keep them engaged, and turn them into happy, paying customers.
Coming from a demand generation background, this was new to me.
But, I had one thing under my belt.
I was excellent at conversion rate optimization.
And at first, I simply would apply conversion best practices to the initial onboarding experience for products. Of course, I didn’t think much of it at the time but then...
...I noticed a HUGE uplift in free users turning into paying customers.
I was intrigued. I knew what I did to cause this. But I wanted to see if I could duplicate these results for other businesses and still achieve the same excellent results.
So I started consulting on the side to see if this was a repeatable framework. And sure enough, it was...
Some clients saw a 20% MRR boost in the first month after rolling out the recommended changes.
Others saw a 167% increase in free signups.
After seeing these processes drive results again and again, it was clear I was onto something. So I began documenting every single process and every single action.
As a systems thinker, I wanted to codify what needed to be done to turn a product into a growth engine.
And now, I teach these exact same results-driving processes and frameworks to product, marketing, and growth professionals all over the world.
And that’s why I’ve created this course. I’ve done the hard work of figuring out what works and what doesn’t and now I want to share with you the exact same tactics and strategies I use to help SaaS companies embrace product-led growth.
Now, if you’re looking for a laundry list of tactics like "make your buttons yellow,” this course isn’t for you.
The frameworks and processes I teach are grounded in one core principle: helping your customers unlock enormous value from your product as fast as possible.
And if you join this course, I will personally help you become laser-focused on creating a product experience that sells itself to your customers.
Given that I only have room for 40 people in this course I want to make sure you’re a good fit before you spend time filling out the application.