What can I expect from joining the community?

Access to an elite PLG network, monthly member-led sessions on real PLG challenges, premium PLG resources including full ProductLed MBA access, and an annual in-person gathering.

Can I bring my co-founder?

Information about co-founder participation is available upon application.

Why do we charge a fee to be part of the community?

The $3000 annual fee ensures commitment and provides access to premium resources, monthly sessions, annual events, and the ProductLed MBA program.

Why is there an application?

The application ensures we only accept the very best product-led founders and maintain a maximum of 100 members for an elite community experience.

What will the practical setup be?

Members join a Slack community for continuous networking, participate in monthly deep-dive sessions, and attend an annual in-person gathering.

Why are you limited to 100 founders?

The limit of 100 founders ensures an elite, high-quality community of top product-led leaders.

What are the community guidelines?

Community guidelines are provided to accepted members.

ProductLed 100

The podcast series with the world’s top 100 product-led founders.

David Zitoun

Wen Sang

Jason Fried

Nathan Barry

Vincent Jong

Melissa Kwan

David Okuniev

Maria Martens

Patrick Thompson

Adam Robinson

Guillaume Moubeche

Get Inspired by founders who have built great companies like

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Get Inspired by the best

We want to inspire the next generation of founders to adopt a product-led motion.

In the podcast you will learn about the tactics and mindset from the top 100 product-led founders, so you can learn how to make your product do the heavy lifting when it comes to acquiring and retaining customers.

Ultimately the goal is to inspire more founders to go towards $1M+ in Revenue per employee using PLG.

The Hosts

Wes Bush

Wes Bush is the CEO and founder of Productled.com and the godfather of PLG. He has written two amazing books about it.

Esben Friis-Jensen

Esben Friis-Jensen is the co-founder of Userflow and Cobalt. Userflow was a highly product-led SaaS, which was bootstrapped to $4.6M in ARR with 3 people until they were acquired in 2024.