For SaaS founders & their GTM teams
Learn the Fundamentals of Product-Led - For Free
Product-Led Fundamentals is the free training that breaks down which businesses should (or shouldn’t) go product-led, why it’s critical to think about this last year now, and how to create a strong foundation for successfully building a product-led model.
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Learn from world-class PLG experts
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Sound Familiar?
2 Things You Need to Know If You Work For a SaaS Company in 2025
Sales-led business are starting to struggle
Companies that rely on ‘high touch’ sales processes are feeling the pinch of rising acquisition costs, premium prices, unnecessarily long sales cycles, leaky pipelines with low conversion rates, and limited scalability.
Product-led businesses are taking their place
By re-engineering their products into ‘try before you buy’ growth engines, product-led businesses are seeing lower acquisition costs, better user experiences, faster sales cycles, and rapid global scalability.
And Now...
You Can Get Instant Access to Our Free Training
In just 44 minutes (yep, we timed it!), you’ll get clear on whether your business should be going product-led, how to go about it the right way if you decide to transition to PLG, and which critical steps you need to follow to make it a success
Why product-led businesses tend to scale much faster and how you can tap into the same powerful drivers
The 3 specific market forces that are quickly making PLG the only way for many SaaS companies to survive
How to establish a solid foundation for your PLG model and why it’s not as simple as ‘just launching a free trial’
3 mindset shifts your company needs to make and how to create a product-led culture that drives success
The 4-step framework that every company should follow when developing their free trial or freemium model
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PLUS Earn Your First PLG Certification
Once you’ve completed the training, pass the final exam to receive your Product-Led Growth Fundamentals Certificate. In an industry where product-led growth is fast-becoming the ‘new normal’ for SaaS companies, getting ‘PLG certified’ will set you apart in a crowded job market.
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Learn from world-class PLG experts
Watch any time (delivered to your inbox)
“Super easy to digest and informative.
I definitely recommend this for anyone interested in PLG.”
I definitely recommend this for anyone interested in PLG.”
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