Certification: ProductLed Build Program
Go from sales-led to product-led using our step-by-step roadmap. This course is perfect for those just getting started with product-led growth.
Certification: ProductLed Grow Program
Turn free users into happy, paying customers. Learn what it really takes to scale your existing product-led business.
Mini Course: Understanding Your End Users
This is the course that will teach you how to better understand your users so you can market, sell, and showcase your product’s value faster.
Mini Course: How To Monetize The Right Way
This course answers the challenging question of “what should I give away for free vs put behind a paywall.”
Mini Course: How To Identify Your Product Qualified Leads
This course will teach you how to measure user success across your entire organization.
Mini Course: How To Build A Product-Led Team
This course goes through how every team functions differently in a product-led business and, more importantly, how to build a product-led culture.
Mini Course: Identify Your Product-Led Strategy Course
This course gives you a framework to decide whether a free trial, freemium, or hybrid model will work best for your business.
Weekly Live Workshops
Dive deep on key areas of building a product-led business. Whether that be building your growth team, customer messaging, or onboarding, we’ve got you covered.
BONUS: Product-Led Templates And Swipe Files
Get the same templates we've used to help launch multi-million dollar freemium models, turn thousands of users into happy, paying customers, and do user research.
Past guests include:
Want to enroll 2+ team members in ProductLed Pro? Click here to speak with us about special team pricing..
No, but ProductLed Pro does come with a 100% zero-risk guarantee.
Here’s why: we understand this can be a considerable investment, but we are confident you will get enormous value out of this membership program. But ProductLed Pro isn’t for the faint-hearted: this is for people who are serious about becoming experts in building and growing product-led businesses. Both in theory AND in practice. So if you sign up, we're going to assume you’re ready to put in the work to get the maximum out of your membership. . And in return, if you feel that we haven’t given you 100% of our effort in return, you will get 100% of your purchase price refunded to you. It’s that simple. This is a ZERO-risk opportunity. If you don’t learn something valuable from this membership program we don’t deserve your money.
Let’s face it, most online courses overpromise and underdeliver. If you expect to solve all your problems around product-led growth by simply watching all the courses we’ve put together, you’re going to be disappointed. You are going to have to put in the hard work to implement what you’ve learned. But because we want you to be successful, we’ve made the implementation parts of the course as smooth as possible by giving you access to templates, worksheets, and even swipe files, AND ongoing support from leading product-led experts, mentors, and peers to help your speed things along. And if you put in the time and effort to learn and implement, like ProductLed members before you can confirm, we’re confident you’ll get an incredible return on your investment.
Product-Led Pro is great for software founders looking to make the switch from sales-led to product-led as well as those working in marketing, product, growth, UX/UI design, customer experience, and CRO who want to gain the theory and hands-on skills they need to confidently build and grow product-led businesses.
ProductLed Pro is not for those who
❌ Don’t have a user-focused mindset - If you aren’t genuinely curious in helping new users become truly successful with your product, this program won’t be a good fit for you.
❌ You are searching for quick hacks - The strategies and tactics covered in this program require hard work to implement and long-term thinking. ❌ You don't have product-market fit - This program is designed for those already working on products that have product-market fit, not for those who are just starting out.
However, you should join ProductLed Pro if:
✅ You’re ready to take action - You’re not looking to just “consume content,” you’re genuinely excited to take what you’ve learned and apply it, in real-life, ASAP.
✅ You have relevant experience - If you’re a product, marketing, or growth practitioner with some work experience, you’ll feel comfortable with the concepts, frameworks, and skills taught in this program, and will master them easily.
✅ You can commit to the training - If you can invest 2+ hours each week to complete the coursework, supplementary materials, and participate in live weekly calls and feedback sessions, then you’ll 100% reap the rewards.
Unlike the free Slack community, ProductLed Pro members get a ton of exclusive content and direct access to product-led experts, instructors, and mentors in the private group. This includes exclusive invites to live workshops, 1:1 support, weekly deep dive sessions, and all Pro courses. Whereas free community members only get access to the free-for-all Slack community, the free Product-Led Growth certification course, and playlists.
The Product-Led Growth book covers many elements of what goes into building a product-led business, the ProductLed Pro membership helps you turn theory into practice. If you’re not sure if ProductLed Pro is right for you, then we recommend starting with the book.
It doesn’t matter whether you have 1-3 years or 5+ years of experience in software, marketing, growth, product, customer success or user design. This highly practical, zero-fluff membership program will give you the knowledge and skills to become a product-led growth expert and confidently implement product-led growth strategies in your company or for private clients. You’ll learn the exact same principles, methodology, and practical techniques that have powered Slack, Dropbox, Zoom, and Canva's incredible rise to success.
Because ProductLed Pro comes with both theory and practical training, ongoing weekly sessions and live feedback sessions, many companies choose to reimburse their employees for ProductLed Pro. Every company has a different policy regarding education and professional development, so check with your manager or HR department first. Here are some helpful community resources on getting reimbursement approved at your company.
Similar to other memberships like Amazon Prime, your access to ProductLed Pro content, experiences, live sessions, and community is only available with an active membership.