A comprehensive guide
How to Build a Product-Led Growth Team
A successful transition to product-led growth requires a complete reorganization of priorities within every team in the business – and includes creating a team dedicated to the mission. But how exactly do you do that?
We share all the details in this comprehensive guide.
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Product-Led Growth is a Team Sport
The magic of building a product-led strategy with a team is that ownership, alignment, and deep understanding are built into the process.
But you might be wondering:
But you might be wondering:
Who should be on the team?
What skill sets do they need to have?
How do I structure this team?
We've got you covered
This guide will answer all of these questions and share how to get started so you can start executing on product-led growth and make a big impact at your company.
By downloading this ebook you may be contacted by ProductLed and/or our partner at Product Collective. We hate spam and promise to keep your email address safe.
What is Product-led growth?
Product-led growth is a business strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. If you’ve used Slack or Dropbox, you’ve witnessed this first-hand. You didn't request a demo to have a sales person show you how cloud-based file sharing or instant messaging could revolutionize your work. You just tried the product out yourself for free.