For SaaS founders & their GTM teams

Build the Most Recommended SaaS Product In Your Market.

ProductLed Accelerator delivers a complete blueprint for starting, building and scaling a profitable SaaS business.
4.7 • Excellent
ProductLed Academy 4.0
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Are You Building Your Product-Led Business On Hard Mode?

Not Following a Map

Not Following a Map

Instead, you’re guessing the best way to build a product-led business, relying on luck rather than a structured approach.
Trying to Do Everything

Trying to Do Everything

There are many things to juggle when scaling up PLG—trying to become the expert in everything is overwhelming.
Going It Alone

Going It Alone

Tackling PLG alone is tough—every decision feels heavier, setbacks hit harder, and progress becomes harder to maintain.

How does ProductLed Academy work?

Step 1
Follow a Proven Roadmap
Stop guessing—use an easy, step-by-step roadmap.
ProductLed System
Rodrigo Rodriguez
ProductLed Implementer
Tertius Kleinhans
ProductLed Implementer
Henrique Soares
ProductLed Implementer
Rodrigo Rodriguez
ProductLed Implementer
Tertius Kleinhans
ProductLed Implementer
Henrique Soares
ProductLed Implementer
Step 2
Tap Into Our PLG Team
No more guessing—get expert answers to tackle your toughest challenges.
Step 3
Join a Community of Peers
Stop going it alone—connect with peers who inspire you.

"Working with ProductLed helped us fine tune our PLG strategy, and resulted in several small adjustments that have more than doubled the amount of paying customers"

Alex turnbull
Will Royall
Founder & CEO of Promotix

 "We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion. "

Alex turnbull
Ian Robertson
Head of Product-Led Growth, Boomi

“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”

Alex turnbull
Christopher Gimmer
CEO at Snappa

“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”

Alex turnbull
Gergana Berman
Senior Product Manager at LucidLink

The 90-Day Transformation

Stop struggling with PLG alone. ProductLed Academy gives you the tools, community, and system you need to build a product that sells itself.

Before
Productled Academy

🤯 Scattered PLG tactics
🔮 Guessing what works
🏃 Flying solo

After
Productled Academy

🧩 Systematic approach
🔥 Rolling out proven playbooks
🤲 Build alongside epic founders
Testimonials

Wall of Love

These members went pro—and here’s what they’re saying about the program:
about the author
Hi, Wes here
ProductLed Academy is where I focus most of my time outside of serving our 1:1 clients. I created this program to fill a crucial gap for SaaS founders building product-led businesses.

For early-stage SaaS founders, making PLG work often feels like an uphill battle, especially if funding is tight. Many end up struggling to gain traction with PLG. That’s why we’re here to give you the exact support, know-how, and environment you need.

Since most of our revenue at ProductLed comes from partnering with successful PLG companies through our ProductLed Implementer program, we’re deeply committed to helping you reach $1M ARR. Once you’re there, we’ll help you scale to $10M and beyond.If you’re ready to build a wildly successful product-led business, ProductLed Academy is your launchpad.
Wes Bush Portrait
What To Expect

Skyrocket your self-serve revenue, output per employee,  & profit

Outcome 1

Effortless ARR™

Design a product that sells itself so you can grow your self-serve revenue without working harder.
Outcome 2

Lean Scale™

Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Outcome 3

Durable Growth™

Boost annual profits with a hard-to-copy strategy that positions you as the obvious choice in your market.
If this describes you, you’re a perfect fit

Is This You?

SaaS Founder, CEO, or GTM Leader
You're obsessed with your product
Have product traction
You know you need help scaling your GTM and are coachable
Want to reach $1M ARR
Willing to roll up your sleeves and do the work (1 to 5 hours per week)
Know PLG is the right path, but need a playbook
Ready to scale self-serve revenue
Investment

Costs less than a sales rep, yet unlocks a product that sells itself

To ensure you’re surrounded by dedicated peers at a similar stage, we ask for a small investment.  This commitment shows us you’re serious about building a product-led powerhouse.

Individual

$549
/annually
Cancel anytime. No commitment.
Includes:
1-year of access to the program
Full Access to the ProductLed System
Access to the ProductLed Implementation Team
Joi an elite community
Unlock For $997 $549

Team

$449
per person annually
3 or more team members
Includes:
1-year of access to the program
Full Access to the ProductLed System
Access to the ProductLed Implementation Team
Join an elite community
Unlock For $2,997 $1,347
Results Guarantee
If you complete the entire program and implement everything and don’t see any sort of results, we’re going to refund you
ProductLed Success Guarantee

Limited-Time Bonuses

We want this to be the best damn investment you’ve ever made in your entire business.
To do that, we’re giving you several incredible bonuses (for a limited time only)!
Bonus 1
$1,200 in free
product design
Perfect for redesigning your onboarding flow or homepage.
Bonus 2
30% Off
Plans
Effortlessly guide users to value.
Bonus 3
Free Heatmap and user
session recording tool
Start seeing exactly what your users are doing without paying a dime.
Why Join Now?

Transform Your Product Into The Market Leader

Join over 115 product-led founders who’ve used ProductLed Academy to scale their self-serve revenue in 2025.
Proven Strategy
Our step-by-step framework has helped products across 14 industries claim market leadership
Expert Support
Get direct feedback on your implementation from our team of product growth specialist
Exclusive Community
Network with industry leaders and get insider insights you won’t find anywhere else
Unlock For $997 $549
FAQs
Is ProductLed a remote team?
You bet! 100% remote.
Is there a fee to join ProductLed as an Implementer?
Not yet. In the future, we will be charging $25k to go through the training to become a ProductLed Implementer as we only want to train folks who are highly committed and want to build a long-term career with ProductLed. 
How flexible are the hours?
Very flexible. We’ll pair you with clients that work for your hours.
Will I be a contractor or a full-time employee?
You bet! 100% All of our Implementers are contractors under ProductLed, allowing you maximum autonomy while benefiting from our support system.
Are there lots of growth opportunities?
Given that we’re an early-stage company, there’s tons of opportunities to become a ProductLed Partner and build your own team of implementers to support emerging markets (i.e, Brazil, India, etc).
Get Help
Still Have a
Spicy Question Unanswered?
Email our CEO anytime. He wants to hear from you and can answer any questions you have.
Send wes an email