Guide Users Engaged With Product Bumpers

Tooltips

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About This Course

This course is like a crash course in dissecting what the top 1% of SaaS companies are doing when onboarding their users — so that you get inspired and drive incredible activation and free-to-paid conversions in your own organization.

In this course, you will:

  • Learn the product bumpers you can use to help guide users to their very first “Aha!” moment
  • Identify common mistakes when it comes to product tours, tooltips, empty states, and other product bumpers
  • Create and start implementing a plan to improve your product’s product bumpers

Ramli John:
The sixth thing is Tooltips. Sorry, this is seven. The Tooltips are just little UI element that really pops up and points to a particular element on your product, whether that's a button, or a form field, or something else. Now, you can use a Tooltip to appoint people to do a tour, like click here to do this. This is what Deputy does with their tour. Yes, they actually have a Tooltip to tell you where to go, select weekly view by employee. What is the problem with this? What are things that can go wrong with using Tooltips? What are the things that you've seen Tooltips do really, really poorly in onboarding experiences?

Ramli John:
One of the things that I've seen is something called Tooltip abuse, where it just everywhere, right? Imagine logging in something for the first time and you have five or six different Tooltips. Just type three in the comments if that's you. If you've seen logged into an onboarding experience and you've seen a bunch of Tooltips all over the place. Very, very bad. And that's what could happen with Tooltips is it can be very heavy handed and it could be a bandaid solution to a bad UX design. Really if your experience is great, ideally you don't need a Tooltip as much, unless you just want to point something out. And it might even force you just to complete unnecessary steps that you just feel like, "Oh, this is just information." Make sure that you're giving information that they need. What are the things that they need to learn?

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Ramli John
Ramli John
Managing Director at ProductLed
Author of the bestselling book Product-Led Onboarding: How to Turn Users into Lifelong Customers.
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