FOR AI/SAAS LEADERS WHO REFUSE TO BE DISRUPTED

The Fastest Growing Companies Get Users To Value In 60 Seconds Or Less With AI

WARP Week shows you how in 5 days with the founder who’s helped 434+ companies generate $1B+ in self-serve revenue.

See Before and Afters

Limited to 20 companies · Cohort 1 sold out

We've helped 434+ companies get their users to value faster

The Problem

Users Tolerate Your Product’s Friction Only Because There’s No AI-Native Alternative Yet

That’s temporary. When a product delivers value instantly, users don’t complain about your product. They leave and never come back.

You have a choice.

wait for someone else to replace your product

Be the one who builds the AI native version

the Proof

The Companies That Figured This Out Are Leaving Everyone Else Behind

The fastest-growing software companies didn't shorten the path to value. They deleted it. Users don't set up. They don't configure. They just get the outcome they came for - immediately.

3 days to build a deck

60s to a full presentation

$0 → $100M ARR in ~30 months

Weeks to ship an app

60s to working code

$0 → $100M ARR in 8 months

Days with a designer

60s to finished art

$0 → $100M ARR in ~2 years

Before and Afters

Every Company Built a Prototype That Gets Their Users to Value in 60 Seconds

Before

Time to Value: ~1 week

"Cheaper Klaviyo"

Weeks of manual setup. Migrate, configure DNS, build 7 automation flows, learn the platform.

After Warp Week

Time to Value: 60 seconds

“The email platform you set and forget”

Connect Shopify → AI installs 7 personalized campaigns → revenue starts day one. Never log in again.

Before

Time to Value: ~15 minutes

Building a marketing tool for artists

Step-by-step setup: select genre, configure links, build campaigns manually. Feels soulless.

After Warp Week

Time to Value: 60 seconds

Turn your song into a full campaign instantly

Drop your song link → AI builds your entire promotion campaign based on the genre of your song.

Before

Time to Value: Hours

Weeks of sales calls before any value

Hours of demos before anyone could experience the product.

After Warp Week

Time to Value: 60 seconds

Upload a vendor agreement. See the AI extract compliance requirements in seconds.

So easy you don’t need a salesperson to explain it - you just use it. This unlocks an entirely new market.

Before

Time to Value: ~5 minutes

Users were confused what to research first.

Multiple decisions. Users had to think before seeing value.

After Warp Week

Time to Value: 2 minutes

We tell THEM what to start researching

Paste your website URL → AI analyzes your business → suggests questions → launch → results in 2 minutes.

Before

Time to Value: 1-2 weeks

A stressful dashboard nobody understood

Multi-step signup → 1–2 week onboarding → complex dashboard with no guidance.

After Warp Week

Time to Value: 60 seconds

1 question to kick things off. Instant answers.

Open the product → see how your bakery is doing at a glance → ask any follow-up questions based on your data.

The Process

5 Steps To Getting Your Users to Value In 60 Seconds Or Less

Define your "first strike"

Get crystal clear on what user success actually looks like — and what a realistic first moment of value could be in 60 seconds or less.

For David, it was 7 auto-personalized email campaigns. For Nils, it was one contract analyzed instantly.

Map the current path

Walk through every step a new user takes today. Most people are shocked — what feels like 'a few steps' is usually 40–50+.

This is the moment you see your product the way your users do.

Design the new path

Redesign the journey to that first strike — this time with AI. Delete every step between signup and value.

Lead with the outcome. Let the product sell itself.

Build the clickable prototype

Turn your new path into a working prototype — no coding required. This is the artifact you demo to your team Monday morning.

It shows exactly what the 60-second experience looks and feels like.

Demo it live and pressure-test it

Show your before/after transformation to the cohort and Wes. This isn't a casual share — it's a live demo of the 60-second experience you built, with real-time feedback on what works, what's weak, and what to ship first.

This isn't a casual share — it's a live demo.

The Deliverables

What You Walk Away With

Clickable prototype

Your product's 60-second experience, built during the sprint. Demo it to your team Monday morning.

Includes lifetime access to the WARP community — the founders you built alongside, available for gut checks, intros, and pressure-testing long after the sprint ends.

Accountability group

You're not doing this alone. 30/60/90-day check-ins, monthly WARP calls through your first year, and a 45-min 1:1 with Wes (earned by completing homework).

Plus a Claude AI prototyping project — the same setup Wes uses — so you can keep iterating on your prototype long after the sprint.

90-day roadmap

What to build, what to cut, in what order. Prioritized by impact with 30/60/90-day milestones. Built from Demo Day feedback so you start executing — not planning — on Monday.

Includes the WARP diagnostic framework — a repeatable system for finding friction every time growth stalls.

What This Means For Your Business

When Users Get to Value in 60 Seconds, Everything Changes

Build a product that actually sells itself

When there's zero friction to value, users don't need a sales call. They upgrade because the value is obvious. They invite teammates because the product made them look good.

What if your product could close deals without talking to anyone?

Double your addressable market overnight

If your product requires training, configuration, or a CSM, you've locked out every small team, solo operator, and non-technical buyer. A 60-second experience opens that entire segment.

What's 10% more of your Total Addressable Market worth?

Scale revenue without scaling headcount

When your product activates users in 60 seconds, 10,000 signups isn't a staffing crisis. It's a Tuesday. Revenue scales, headcount doesn't.

What would it mean for your margins if you could 2x customers without hiring?

The Instructor

"The fastest-growing AI companies are playing a different game entirely."

After a decade helping B2B SaaS companies go product-led, I noticed something different about the fastest-growing AI companies.After a decade helping B2B SaaS companies go product-led, I noticed something different about the fastest-growing AI companies.

They were moving at an entirely different speed.

So I studied their PLG motions — Cursor, Lovable, Gamma, Midjourney, and more — and combined those insights with what I learned helping 434+ companies generate over $1B in self-serve revenue.

The result is the WARP Framework. And WARP Week is where I teach it, alongside software and AI founders who are just as hungry as you are.

Your Invitation

Stop Optimizing a Product That Won't Survive the AI Era. Build One That Wins.

Everything you need to ship a product that gets users to value in 60 seconds or less — on your own.

4 Live session (Apr 7-10)

WARP Framework Diagnostic

Clickable prototype built live

90-day roadmap

Lifetime Slack community

Claude AI prototyping project

Everything in Solo, plus:

Your team designs it together — they're bought in before you build

Shared language and framework from day 1

No post-cohort recap — execute Monday morning

⭐

45-min 1:1 with Wes

Team-only. Pressure-test your prototype and identify the moves that collapse time-to-value fastest.

Go solo and you still have to sell the vision to your team. Go together and it's already their design.

RECOMMENDED

-40%

🔥

2 spots in April - Price increases with demand

Wes works directly with your team for 3 days. No cohort - his full attention on your product, your market, your competitive landscape.

Have multiple products? We'll audit all of them on the first call to find where you'll get the biggest leverage - then go deep on that one.

Fully built prototype, strategy, and 90-day roadmap — no waiting on other companies.

💼 Need your company to cover this? Copy a ready-to-send email for your boss or finance team.

Edit the [bracketed] fields, then send. Takes 30 seconds.

Subject: Professional development — WARP Week ($3,000)

Hi [Manager/Finance],

I'd like to enroll our team (2 people) in WARP Week, a 4-day intensive led by Wes Bush (author of Product-Led Growth, 100,000+ copies sold).

The program is about redesigning our product so users get value in 60 seconds — the same approach behind the fastest-growing AI companies. We'd walk away with:

- A clickable prototype of our product's new activation experience
- A 90-day roadmap with build/cut/ship priorities
- The WARP diagnostic framework (reusable every time growth stalls)
- Shared language across the team from Day 1

Cost: $3,000 for 2 people (vs. $5,000 if we each enrolled separately).

Can we expense this?

[Your name]

🔒 Secure checkout

💰 Full refund after Day 1

⚡ Instant Slack access

Team Bonus

Review Your 60-Second Product Flow With Wes Bush

Every team that completes WARP Week unlocks a 45-minute 1:1 call with Wes.

On this call, you'll:

Pressure-test your 60-second activation sequence
Refine your positioning and activation flow
Identify the one or two moves that will collapse your time-to-value fastest

This isn't available for purchase. You earn it by doing the work.

If you show up to WARP Week but don't complete the homework, you won't get the call. No exceptions.

Frequently Asked Questions

Your Users Want the Easy Button. Will You Build It?

The first company in your market to deliver value in 60 seconds wins. Not because they're better — because users try it once and never look back.

April 7-10

4 sessions

Limited to 20 companies