The CRM of Product-Led Companies with Chris Lucas, Founder of Telemetry

If most conventional CRMs are focused primarily on deal flow, what’s a CRM created for product-led organisations like? That’s one of the questions today’s guest addressed in this episode. Chris Lucas is an entrepreneur, consultant, and startup advisor. He is also the founder of Telemetry and the co-founder of Boardable. In this episode, he shares how he started solving CRM-related concerns for product-led companies, how businesses can deliver the value they promised as quickly as possible, and how one can make the transition to a product-led company happen.

Show Notes

[01:06] How he started solving CRM-related problems

[03:36] How people are solving problems right now using the CRM for product-led companies

[07:20] Why he thinks product-led growth is eating the world in SaaS

[09:25] Why product-led growth has taken over

[10:55] What product-led themes should look like

[13:15] How he makes things actionable for people

[15:42] What product qualified leads (PQLs) are

[17:56] How he determines what the product qualified leads should be

[21:27] What companies should do next after they have identified product qualified leads

[23:23] How teams can hone in on delivering the value they promised as quickly as possible

[26:58] How to make the transition to a product-led organisation happen

[29:19] What’s next for him and Telemetry

[29:57] Where people can learn about him and Telemetry

About Chris Lucas

Chris Lucas is a startup advisor, consultant, and entrepreneur focused on product-led growth. He is also the founder of Telemetry, an insights driven CRM created for product-led companies. Telemetry is also designed to qualify leads and take action so businesses can engage their users in one platform. Chris is passionate about growing teams and scaling businesses and has scaled startups from zero to $10mm ARR (Annual Recurring Revenue).



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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.