This course is like a crash course in dissecting what the top 1% of SaaS companies are doing when onboarding their users — so that you get inspired and drive incredible activation and free-to-paid conversions in your own organization.
In this course, you will:
Ramli John:
But the opposite of that is the success point, the success state. For me, they're as important for us as the empty state because they are way to let your users know that they're going in the right direction. I don't see this as often as I'd like to, because... I don't know. Maybe it is friction, but here's an example for deputy's success state. Once you schedule the shift, they say, "Shift successfully published. The shifts you've unlocked have been published." You will see all in green on the calendar. So, they're telling you what you just did, and they're congratulating you. What I really love about this is it's simple, but there's a lot of ways that they could improve in terms of making the copy more personal.
Ramli John:
Another example here is wave. Once you send your first invoice, it says, "Congratulations. Get ready for more invoicing goodness." Such a good copy, but I really love is they're directing to the next step, which is track your invoices on the go. I love that. Now, they're setting you up for what's next, and I bet you people who download their app, mobile app, probably tend to stick around more. It's one of their retention levers, and they provide you an email, a phone number, download the app. Text me the link, the button copy sets the clear explanation what's next. This is one of the best success states I've seen. They're personal, and they set you up for what's next.
Ramli John:
The example's, HEY. What I love about this is that they're giving you step-by-step what you have accomplished. Ramli@hey is your new email address. The password is confirmed, provide a backup email address, check your account has been created. And, once again, going back to setting clear expectations, HEY is one of the best at this. Here's what happens next. We'll take you into the app, introduce you to The Screener, a feature that gives you control over who can email you. Then, we'll send you a few emails so you can learn the system and play around. Okay, let's go.
Ramli John:
Really, really love that. Here's what you've done, Ramli, and here's what you are about to do. Just think about this in your own app. If you have any success state, where are ways that you can put success state, because it's super critical to create habit forming products. This is what Nir Eyal said in his book Hooked. The Hook Model the third process for creating habit-forming products is rewarding them.
Ramli John:
First is trigger. Second is action. This is what we have been talking about as onboarding pro this program so far. Third is reward. Give them the success state. Give them that, that dopamine thing. When somebody, the coach, imagine just congratulating them. And forth is investment where they invest more of their time and their resources and also their effort into your business. Those four are for me the most critical, and I feel like every onboarding should have those.
