Key Metrics for Every Team in a Product-Led Company

Ramli John

Author of the bestselling book Product-Led Onboarding: How to Turn Users into Lifelong Customers.

Ramli John

Author of the bestselling book Product-Led Onboarding: How to Turn Users into Lifelong Customers.

Last Updated

June 11, 2024

Estimated Reading Time

2 minutes

KPIs and metrics are the signals; the inputs to making great decisions. It's not optional. In this episode, Allan Wille, Co-Founder and CEO of Klipfolio, shares the most important metrics every team working within a product-led organization needs to understand to thrive and grow in a super competitive market.

Show Notes

[02:59] Who Allan is

[03:50] What Klipfolio is

[05:06] Key metrics he takes into account

[07:43] General & Admin

[15:47] How he defines success

[20:59] How his team defines “onboarded”

[21:44] A quick look at 'retention'

[23:33] Product

[25:19] Trial engagement and conversion

[25:39] On developing a metric called true trial

[28:33] The cohort 90d logo retention

[30:31] Marketing

[32:22] Why he's not tracking the cost per trial user

[33:09] MetricHQ

About Allan Wille

Allan Wille is a co-founder of Klipfolio, served as CEO until 2018, and is currently driving culture and collaboration as Chief Innovation Officer. Klipfolio is a SaaS dashboard company with over 11,000 customers—including Zendesk, Aviva, and IKEA. Allan previously co-founded Espial, an internet device software firm that is now publicly traded on the TSX. He lives in Ottawa with his wife and two daughters.