Join host Wes Bush in an exciting episode as he uncovers the impressive journey of Gal Deitsch, co-founder of Align, a collaborative workspace platform. Gal's story is a testament to going from zero to over 10,000 monthly active recurring users in less than two years despite having no prior product-led experience.
They talk about how the startup tackled the challenge confronted by sales teams in dealing with complex enterprise deals. Gal also touches on Align’s initial team, achieving product-market fit and fostering engagement and virality within their user base.
[00:45] Introducing Gal and Align’s purpose
[08:05] Second-year growth tactics and funding
[17:55] CEO to CPO shift, user psychology, and sales-oriented product leadership
[21:35] Deeply understanding end users is essential for product success
[22:40] Shifting to a product-led sales approach
[28:30] Prioritizing a product that intuitively conveys its value
[31:35] Adopting a hybrid approach: product-led sales
About Gal Deitsch:
Gal Deitsch is the co-founder and CPO of Aligned. He is dedicated to revolutionizing the world of sales and collaboration, with a passion for reshaping how deals are managed, and customers are onboarded. Gal has created a cutting-edge customer collaboration platform that empowers reps to craft winning journeys and succeed in the buyer-led era.