How to Build an Effective Go-To-Market Team 

Wes Bush

Founder of ProductLed and bestselling author of Product-Led Growth.

Wes Bush

Founder of ProductLed and bestselling author of Product-Led Growth.

Last Updated
May 31, 2024
Estimated Reading Time
1 minute

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Structuring your go-to-market (GTM) team is about creating a culture of teamwork. Our guest Anna Talerico, the CEO of Corporate Finance Institute, stresses the need to break down silos between departments and foster an environment where everyone focuses on providing an outstanding customer experience.

We're excited to have her back on the podcast to share her valuable insights on organizing your GTM team, offering best practices, and helping you avoid common pitfalls.

Listen to "How Sales Works in a Product-Led Organization" with Anna Talerico on the ProductLed Podcast (2021).

Key Takeaways: 

[00:55] Evolution of Anna's views on PLG

[05:05] The importance of a team-oriented culture

[16:50] Case Study: Acquiring a product-led company

[18:35] Building the Go-to-Market Team

[22:00] Avoiding playbooks

[29:40] Customer-centric messaging

About Anna Talerico:

Anna Talerico, CEO of Corporate Finance Institute, is dedicated to helping employees discover career growth opportunities within their organizations through focused learning. As an accomplished operator and former COO of Linux Academy, she excels in building high-performing teams with a strong emphasis on go-to-market strategies, people development, and nurturing a positive company culture.


Anna Talerico | LinkedIn

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