Eric Keating is the VP of marketing at Appcues, a platform that converts new users into raving fans with personalized and automated onboarding, surveys, announcements, and product tours. In this episode, Eric shared his thoughts on removing friction, the most common misconception about product-led, and where Appcues fits into the whole system.
Show Notes
[04:51] The first time he heard about the concept of product-led
[07:04] Why the product-led concept has gained so much traction
[09:44] The most common misconception about product-led
[13:39] How to decide if freemium or free trial is right for your business
[15:33] How they decided whether to go for usage or the 7-day trial
[19:30] When should sales intervene in the free trial or freemium experience
[22:24] His thoughts on removing friction
[24:12] Why enterprise businesses are adopting the product-led strategy
[26:17] His advice for large enterprise companies that want to try product-led
[28:19] Types of businesses that might not benefit from product-led growth
[30:49] How Appcues fits into the whole system
[34:45] His advice for those who want to try product-led
[36:24] Where people can find out more about him and Appcues
About Eric Keating
Eric Keating is the VP of marketing at Appcues. He is also a team builder, company steward, and go-to-strategist. At Appcues, they also developed the Product-Led Platforms so delivering exceptional user experiences at scale is easier. Appcues also aims to help companies deliver product experiences that create scalable business growth and happier customers.
Links
Profile
About Product-Led Podcast
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About The Product-Led Podcast Hosts
Wes Bush is the author of the bestselling book on Product-Led Growth.
He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.
Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John is a product-led consultant and educator with Product-Led Institute.
He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.
Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.
