Understand The End User

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User Success Canvas

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About This Course

But before you build and grow a product-led business, you need to first take a step back to understand your users. Because ultimately, knowing and understanding your users' motivations and anxieties is the foundation of delivering value to your end users.

In this course, you will:

  • Learn how to get your entire team onboard with helping your users become successful
  • Identify the role every team plays in a product-led organization
  • Discuss the “Four Progress Making forces” from the Jobs-To-Be-Done framework
  • Determine what success looks like for different market segments using your products

Ramli John:
This week's challenge for you is to complete a User Success Canvas for at least one of your product segment. Second is to share your User Success Canvas with your team. You want to validate this with your sales team, with your success team, with your marketing team, with your exec team. These people need to be involved in defining this because this will help you succeed in product [inaudible 00:00:23] if you know and use success. And third is watch the customer research masterclass and interview one of your best-fit customers to validate that canvas that you just created. And bonus, talk to somebody who has churned, or who's left, and really talk to them. If you have any questions, feel free to reach out on Slack or email. Wes and I are available. We do have that expectation that if you reach out to us, we will respond within 24 hours. Well, that's it for this class. Thank you so much.

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Ramli John
Ramli John
Managing Director at ProductLed
Author of the bestselling book Product-Led Onboarding: How to Turn Users into Lifelong Customers.
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